Marketing Manager, Content Manager
$98.18k - $115.5kU.S. Bank
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
The Marketing Manager, Content Execution is responsible for writing, developing, and delivering content that supports approved partner marketing strategies across key ecosystems, including retail, financial institutions (FI), independent software vendors (ISVs), merchant service providers (MSPs), strategic alliances, and other partner segments. This is a hands-on execution role focused on turning established marketing priorities into high-quality, audience-focused content and managing delivery from brief through completion. This role connects Product Marketing and Partner Channel Marketing by translating approved positioning, audience needs, and partner go-to-market plans into compelling content across the buyer journey. The individual coordinates briefs, drafts, stakeholder feedback, and final assets to keep content accurate, aligned, and ready for use. Reporting to the Vice President of Marketing, the individual will collaborate with Product Marketing, Channel Marketing, Creative Services, Digital Marketing, and external agencies to produce and deliver content that supports awareness, demand generation, adoption, and customer lifecycle marketing. The role owns day-to-day content execution rather than overall marketing strategy. Key Responsibilities Content Delivery & Production Planning- Maintain the partner-focused editorial calendar and production schedule based on approved marketing priorities, product launches, and channel growth objectives.
- Translate Product Marketing and Channel Marketing plans into actionable content briefs, deliverables, timelines, and production tasks.
- Apply approved messaging frameworks to create audience-specific content for partner segments including Financial Institutions, ISVs, MSPs, referral partners, and strategic alliances.
- Track deliverables, dependencies, and deadlines; follow established content governance and measurement processes; and flag delivery risks early.
- Write, edit, repurpose, and deliver content across all stages of the buyer journey, from awareness through retention and expansion, managing drafts, revisions, and final production.
- Use approved generative AI tools to accelerate content workflows, drafting, editing, and repurposing while retaining human judgment and accountability for accuracy, originality, audience relevance, brand alignment, and final quality. Validate outputs and follow applicable privacy, compliance, and review requirements.
- Develop a broad range of content assets including:
- Thought leadership articles
- Executive POVs
- Industry insights
- Long-form content and guides
- Case studies and customer stories
- Videos and video scripts
- Landing page content
- Email nurture content
- Gather approved product positioning, value propositions, competitive differentiation, and supporting information from Product Marketing Managers to develop accurate content.
- Coordinate content requirements and delivery with Channel Marketing teams to support partner recruitment, enablement, engagement, and growth programs.
- Coordinate creative development, reviews, and asset handoffs with Creative, Digital, Communications, and Demand Generation teams to deliver content across channels.
- Manage day-to-day briefs, assignments, feedback, quality checks, and deadlines with external agencies, freelance writers, production partners, and content vendors.
- Monitor and analyze content performance, engagement metrics, demand generation outcomes, and lifecycle marketing effectiveness.
- Use performance data and stakeholder feedback to revise copy, refresh assets, and improve content effectiveness.
- Conduct content audits and update, repurpose, or coordinate retirement of existing assets as needed.
- Apply SEO/GEO, digital experience, and content personalization guidance to content deliverables where applicable.
- Serve as a trusted marketing partner to Product Marketing, Channel Marketing, Sales, and executive stakeholders.
- Manage content intake, confirm scope and requirements, coordinate reviews and approvals, and schedule work according to agreed priorities across multiple teams.
- Provide stakeholders and leadership with concise updates on deliverables, timelines, review needs, delivery risks, and content performance.
- Hands-on content execution, editorial scheduling, and delivery management
- Strong writer skillset, with the ability to independently draft, edit, and refine clear, compelling, audience-focused content; translate complex concepts into accessible language; and adapt tone, structure, and messaging across formats and channels.
- Exceptional written and verbal communication skills
- Storytelling and thought leadership writing
- Cross-functional stakeholder management
- Project management and prioritization
- Marketing analytics and performance measurement
- Creative briefing and content production management
- Customer and partner audience understanding
- Collaboration and influence without direct authority
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
- Experience supporting partner ecosystems such as financial institutions, ISVs, MSPs, retail partnerships, franchises, or channel sales organizations.
- Familiarity with buyer journey mapping, content marketing frameworks, and marketing automation programs.
- Experience managing agencies, creative resources, and external content partners.
- Knowledge of SEO and GEO, digital content optimization, content performance analytics, and AP style guidelines.
- Experience in content marketing, content development and production, corporate communications, product marketing, or related marketing disciplines.
- Experience executing B2B content programs and delivering assets that support demand generation and customer lifecycle marketing.
- Proven success developing content for partner channels, technology ecosystems, payments, fintech, software, or related industries.
- Must have strong writing, editing, and storytelling experience with experience translating complex product concepts into compelling, audience-focused content.
- Practical understanding of how to use generative AI to accelerate content processes and creation, including effective prompting, evaluating and refining outputs, and recognizing when human expertise and judgment are required.
- Strong background managing concurrent content projects, stakeholder reviews, production workflows, and deadlines across cross-functional teams.
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
$98.18k - $115.5k
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