Retail Sales Lead

Job Description

Job Description

Job Title: Sales Lead with Keys - UGG

Job Code: RS01RS25

Direct Reports: No

Function: Retail Store

Work Type: In Person

Family: Retail Store Sales

Work Location: NA Retail

Reports To: Store Manager

Date Modified: 05.08.2026

The Vision: Architects of the New California Lifestyle Beyond footwear, we are the architects of the New California Lifestyle. We blend our heritage of raw, sensory comfort with a sophisticated global aesthetic.

Position Overview

As a Retail Sales Lead with Keys for UGG, you lead the shift- you set the tone, model the standard, and bring the team together to deliver consistent consumer experiences. Through clear direction, real‐time coaching, and strong execution, you help the store run smoothly and prepare others to grow.

% of Time

Essential Functions & Responsibilities:

35 % of time

Lead Daily Sales Floor Execution

· Set clear priorities and direction for the sales floor during assigned shifts to ensure timely, accurate execution.

· Lead the flow of work by adjusting pace, reallocating resources, and making real‐time decisions as conditions change.

· Own sales floor standards related to service, selling behaviors, and floor standards while ensuring daily operational tasks are completed to standard without requiring constant oversight or escalation.

25 % of time

Team & Shift Leadership

· Lead with visible presence, maintaining a calm, confident approach during peak volume, complexity, or disruption.

· Reinforce accountability and teamwork through actions, setting the tone for pace, service, and team engagement.

· Model expectations that create a disciplined, solutions‐oriented environment while addressing behaviors and performance gaps in real time.

20 % of time

Coaching, Feedback and Talent Development

· Coach team members in the moment while working alongside them on the sales floor.

· Provide timely, specific feedback to build confidence, improve execution, and reinforce service and selling behaviors.

· Identify development opportunities and take ownership for strengthening team capability during shifts, including onboarding and ongoing training support.

10 % of time

Operational Problem Solving & Continuous Improvement

· Identify root causes of service, flow, or execution challenges during the shift.

· Make real‐time adjustments to priorities, processes, or resources to improve flow and reduce disruptions.

· Apply sound judgment to maintain operational efficiency while protecting service and brand standards.

10 % of time

Brand, Market and Store Readiness Ownership

· Monitor floor conditions, traffic patterns, and product flow to maintain store readiness.

· Ensure team behaviors and execution align with brand expectations and current store priorities.

· Reinforce accountability and pride in execution, ensuring a consistent, customer‐ready environment throughout the shift.

Skills : The Deckers global leadership competencies define the behaviors essential to our work across the organization.

· Sets Clear Direction & Makes Decisions with Clear Ownership – Translates business goals into clear shift priorities, assigns tasks, and owns outcomes during the shift. Communicates what matters most in the moment to keep the team aligned and focused.

· Leads with Presence – Stays visibly engaged on the floor, setting the tone for pace, service, and team energy. Maintains a calm, confident presence during high‐volume or complex moments.

· Builds and Coaches Talent with Intention – Onboards and coaches in real time, providing clear, actionable guidance. Reinforces service and selling behaviors while building confidence and capability across the team.

· Setting the Pace and the Culture – Sets the pace for the shift and reinforces service standards through consistent, visible leadership. Creates a supportive, team-first environment that balances productivity with a positive experience.

· Creates and Drives Autonomously (Aligned with Company Brand Strategies) – Adjusts shift execution to align with brand priorities and business needs. Keeps the team focused, organized, and on track without requiring constant oversight.

· Critical Thinking – Identifies shift-level bottlenecks or challenges and makes timely adjustments to protect the customer experience and store performance.

· Operating with Agility – Adapts quickly to real-time needs, reprioritizing tasks and reallocating support as traffic and business demands shift.

· Ultimate Shopkeeper – Protects sales floor standards throughout the shift. Quickly resets and reinforces best practices to ensure the space remains organized, inviting, and guest-ready.

· Market Knowledge – Uses customer feedback, selling trends, and floor observations to adjust focus and support team effectiveness throughout the shift.

· Brand Culture – Reinforces brand behaviors on every shift—how the team connects, sells, and supports customers—ensuring a consistently welcoming and on-brand experience.

Key Qualifications and Physical Demands outline the essential skills, attributes, and minimum requirements a candidate must possess, alongside the environmental and bodily effort necessary to perform daily job duties.

· Work Environment- Work is performed in a retail store environment with moderate to high customer interaction. The setting may involve fluctuating noise levels, extended hours of operation, and exposure to busy sales floors, stockrooms, and seasonal merchandising changes. Employees may work varied schedules, including evenings, weekends, and holidays.

· Physical Demands- The role requires frequent standing and walking throughout scheduled shifts. Physical activities may include bending, reaching, climbing ladders, and repetitive movements. Employees may be required to lift and carry merchandise or supplies, generally up to 25–40 pounds, with or without reasonable accommodation.

· Additional Considerations- The ability to engage positively with customers and remain active on the sales floor for extended periods is essential to the role.

Additional Requirements

· 2+ years of retail or customer service experience, preferably in a premium or high‐volume environment

· Previous experience in a keyholder, lead, or informal leadership role preferred

· Ability to open and close the store, including responsibility for store security and cash handling procedures

· Demonstrated ability to lead a shift, set priorities, and support team execution in real time

· Strong communication skills with the ability to provide clear direction and in-the-moment coaching

· Ability to make decisions under pressure while maintaining a calm and solutions‐oriented approach

· 18 years old

· A passion for the premium footwear and lifestyle retail environment

· Strong communication skills and a team‐first mentality

· Alignment with the “Ultimate Shopkeeper” mindset, prioritizing professionalism, accountability, and brand integrity

As part of our Deckers Family-

You belong to more than a lifestyle company. From our corporate offices to our retail stores across the globe, we value giving people the freedom to pursue their passions and express their individuality. We are committed to helping you succeed through:

· Competitive Pay & Performance Bonuses

· Generous Employee Discounts and Perks

· Global Contests and Leadership Development Opportunities

· A Culture of Inclusion and Accountability