Sales Director

Job Description

Job Description

At Five Star Senior Living, our people are the critical link to those we serve, and it is their vitality, energy, and caring nature that allows us to fulfill our mission of enriching and inspiring the journey of life. In addition to nurturing and advancing the lives of our residents, our team members enjoy meaningful opportunities for personal and professional growth, within a supportive culture centered around advancing their lives, as well.

The Opportunity:

Five Star is looking for a Sales Director to join our team. As our sales director, your role will be to define and drive our Strategic Market and Business Development plans for their region to optimize admissions and census growth. You will also coordinate with our team of Business Development Managers to evolve key account relationships in order to optimize our referral flow and gain competitive advantage.

What You’ll Do:

Collaborate:

• Work closely with the Executive Director and Regional Director of Sales & Marketing in the development and execution of the sales & marketing plan.
• Meet the sales activity standards as determined by the Regional Director of Sales & Marketing. These sales activity standards include quotas for daily telephone lead base follow up calls, appointments, on-site and off-site sales activities, and other sales related performance metrics.
• Hosts events for the lead base and professionals to increase traffic in the community.
• Demonstrate proficiency in pulling, analyzing and completing sales reports.

Develop and Maintain Standards:

• Interpret and implement Management policies.
• Provide regular in-services and orientation training to all front line and management staff.
• Maintain an active, working knowledge of current competition and any new entrants or changes in the market.
• Demonstrate excellent sales skills through: Establishing and maintaining client relationships; Discovery of client's needs and desires with the community's products and services; Closing and post-sales activities. Uses good listening techniques and demonstrates exceptional customer service.
• Complete and maintain the Five Star CRM (lead database) for all potential residents and referral contacts within 24 hours of time of activity. This includes documentation of all completed and scheduled sales activities, including move-ins and move-outs.

What You’ll Bring

Experience & Education:

• Knowledgeable of the sales process.
• Ability to run a sales department and hire, train, motivate and manage a sales staff.
• Bachelor's degree (preferably in marketing) or with courses that establish knowledge of business, sales, motivation, communication and related marketing skills.
• Minimum of two (2) years of previous sales experience required, preferably in the Senior Living industry with significant level of responsibility and accountability for goal achievement.
• Experience working with seniors preferred.
• Valid Driver's License required.
• Ability to speak and write effectively to present information, solutions and benefits.
• Ability to sell effectively and to close transactions.
• Ability to articulate our products, services, solutions and value to prospects and professional referral partners.