SEO Analyst

Lead organic growth and Generative Engine Optimization (GEO) strategy for multi-location consumer healthcare clients. Own technical SEO audits, Google Business Profile management, and scalable SEO/GEO programs — built for the rapidly shifting search landscape where Organic Search and AI converge. THE ROLE What You’ll Own We’re seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for multi-location consumer healthcare clients. Reporting to the Director of SEO, this role is twofold: first, you will act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies. Second, you will serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape. RESPONSIBILITIES Key Responsibilities Technical SEO Execution & QA — Own technical SEO audits, indexation, schema, internal linking, and site-health for multi-location healthcare clients. Lead the execution and quality assurance of local SEO work across the portfolio. Generative Engine Optimization (GEO) — Design and ship Generative Engine Optimization strategies — structuring entity, content, and authority signals so client brands surface inside AI-driven answer experiences. Google Business Profile Management — Manage GBP at scale across multi-location footprints: profile hygiene, category strategy, posting cadence, Q&A, and reputation signal optimization. SEO/GEO Program Development — Develop repeatable SEO programs and A/B testing roadmaps so each new client engagement standardizes on a proven execution playbook. Experimentation & Measurement — Build experiment frameworks that solve for local market saturation, AI Overview presence, and the patient-acquisition funnel from search to booking. Cross-Functional Collaboration — Work cross-functionally with development, content, and analytics teams to deliver measurable conversion results — not just rankings. Client & Executive Communication — Interface with agency leadership and client C-suites; translate technical SEO/GEO work into clear strategic narratives that PE sponsors and operators can act on. Search-Landscape Watchtower — Stay ahead of search-engine algorithm shifts, AI Overview behavior, and emerging GEO patterns; bring those insights back into the agency’s playbooks. QUALIFICATIONS What We’re Looking For Required 3–5+ years of hands-on SEO experience, ideally in an agency or multi-location consumer environment Results-oriented and technically proficient — comfortable with crawl tooling, log analysis, schema markup, and structured data Hands-on experience with local SEO and Google Business Profile management across multi-location footprints Passion for the intersection of Organic Search and AI; working understanding of Generative Engine Optimization (GEO) Strong analytical skills — ability to design experiments and tie organic outcomes to conversion results Collaborative professional capable of interfacing with agency leadership and client C-suites Confident communicator who can translate technical work into clear strategic narrative Nice to Have Healthcare or other regulated-vertical SEO experience (HIPAA awareness, restricted-content nuance) Familiarity with EHR/EMR integration points and how patient-booking flows affect organic measurement Hands-on experience with SEO/GEO measurement tooling (Ahrefs, SEMrush, BrightLocal, Yext, Sistrix, etc.) Prior experience standing up a repeatable SEO program across a portfolio of accounts BENEFITS What Strategy Collective Offers $60K–$75K base salary Comprehensive medical, dental, and vision 401(k) with up to 4% company match Unlimited PTO Company holiday break — Christmas to New Year Company-issued laptop Paid parental leave #J-18808-Ljbffr