Creative Director

Creative Director

New York

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. The firm's work is distinguished by a unique combination of precision and vision.

Based in New York, the Creative Director will manage and grow a global, in-house design and creative services team for Gibson Dunn. This leader will combine brand vision, creative excellence, and operational discipline to elevate the firm's market presence worldwide.

At Gibson Dunn, you will have the opportunity to shape the creative vision of one of the world's most respected law firms.

Global Impact: Your work will define the visual identity and brand experience for a firm operating at the highest levels of law and business worldwide.

Innovation at Scale: Lead the transformation of creative services function, leveraging cutting-edge tools—including AI-driven design solutions—to deliver exceptional work efficiently and strategically.

Collaborative Culture: Partner with senior leaders, lawyers, and professionals across diverse practices and regions to bring bold ideas to life.

Professional Growth: Build and mentor a world-class creative team, while shaping the future of brand and design in a B2B environment.

This role reports to the Chief Client Experience & Communications Officer and will collaborate with colleagues across all legal and professional functions worldwide.

Responsibilities include:

Creative and Brand Strategy

• Translate firm strategy into a cohesive brand strategy that enhances differentiation and client engagement across regions.
• Provide creative direction across communications, content, digital and social media, and event programs.
• Establish and maintain global brand standards, balancing consistency with cultural and regional adaptation.
• Oversee visual identity systems, templates, and global asset libraries to ensure brand integrity at scale.

In-House Agency Development with Operational Excellence

• Grow and scale an in-house creative services function tailored to Gibson Dunn's needs.
• Identify, select, and implement design technology (project management tools, digital asset manager, brand automation) to enable efficient collaboration across regions.
• Identify, select, and onboard external agencies as needed to leverage complementary skill sets and augment internal capacity.

Project Management Function

• Establish a dedicated project management capability within the Creative Design team to ensure timely, efficient, and high-quality delivery of all creative initiatives and campaigns.
• Define and implement standardized processes for project intake, prioritization, scheduling, and resource allocation.
• Introduce project management tools and dashboards to provide visibility into timelines, budgets, and deliverables.
• Monitor performance metrics and continuously optimize workflows for scalability and efficiency.

Digital Asset Management

• Oversee the identification, selection, administration and optimization of Digital Asset Management (DAM) platform, ensuring proper organization, metadata tagging, version control, and compliance with brand standards.
• Develop and enforce governance policies for asset lifecycle management, including upload, storage, retrieval, archival, and user access permissions to maintain data integrity and security.

AI Aptitude

• Exhibit willingness and aptitude for identifying and implementing AI-driven solutions that improve design speed, scalability, and personalization while maintaining brand integrity.
• Demonstrate familiarity with emerging AI technologies in creative industries and ability to integrate them thoughtfully into the firm's brand and marketing strategies.
• Leverage AI tools to enhance creative workflows, including generative design, image creation, and automated content adaptation.

Campaign Leadership

• Support integrated communications campaigns with cohesive and compelling designs.
• Collaborate with cross-functional teams to ensure seamless, on-brand execution.
• Measure effectiveness using analytics and adjust strategies to maximize ROI.

Change Management & Adoption

• Communicate brand guidelines, toolkits, and systems across offices worldwide.
• Provide brand training and communication plans that embed brand standards.

Team Leadership

• Manage, grow, and retain a high performing, globally distributed creative team.
• Establish appropriate resourcing models (designers, project managers, contractors, agencies) to provide 24x7 service to lawyers globally.
• Foster a culture of creativity, accountability, and innovation.

Qualifications:

• Global Perspective: Demonstrated success leading brand and creative initiatives across multiple regions (Americas, EMEA, APAC).
• Creative Leadership: Proven ability to set and articulate a compelling brand vision and inspire creative excellence.
• Strategic Acumen: Strong track record of aligning brand and design strategy with business goals.
• Operational Expertise: Experience building and scaling in-house creative services functions.
• Technical Proficiency: Familiarity with PM tools, DAM platforms, and Adobe Creative Suite.
• Project Management: Skilled at prioritizing, planning, and delivering complex, multi-stakeholder initiatives.
• Collaboration & Influence: Exceptional ability to partner with executives, lawyers, and cross-functional professional stakeholders.
• Team Development: Success in hiring, mentoring, and leading global, diverse design teams.
• Industry Awareness: Knowledge of design, marketing, and digital trends, with ability to adapt them to a highly professional and confidential client environment. Adept at exploring and implementing AI-driven solutions.

Experience:

• 15+ years in design, brand, or creative leadership, with at least 7 years in a leadership role.
• Experience in a legal, professional services, or B2B environment is strongly preferred.

Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local law.

Compensation & Benefits:

The annual compensation range for this position is $280,000 - $325,000. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.