Events Marketing Specialist

Seeking a strategic and data-driven Events Marketing Specialist, this full-time remote position will manage the development and execution of event-specific marketing plans aimed at driving registrations and achieving attendance targets within the Engineering portfolio. Key Responsibilities Develop and execute marketing plans for events to drive registration growth and meet attendance targets Collaborate with Portfolio Marketers, Sales, Audience Development, Events, Operations, and Editors to ensure marketing strategies are consistent and aligned Create and manage event-specific campaigns across various channels, including email, social media, and telemarketing, to maximize exposure Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field preferred; equivalent professional experience considered 2+ years of marketing experience with a focus on events, digital campaigns, or audience engagement Hands-on experience with marketing and CRM platforms such as Salesforce and Outreach Familiarity with digital marketing tactics including email, social media, and web content management Analytical mindset with the ability to track KPIs and measure ROI to optimize campaigns