Head of Marketing

Job Description

If you're a strategic, hands-on marketing leader who enjoys driving impactful campaigns and translating ideas into measurable results - we'd love to connect!

Who we are:

• FedTech is a group of entrepreneurially minded people on a mission to unlock the benefits of technology.
• We believe in the value of deep tech and its positive impact on the world, aspiring to democratize access to it for entrepreneurs and professionals around the world.
• We are venture builders who thrive at the intersection of US entrepreneurship, breakthrough technologies, and mission-driven organizations.
• Since 2015, we have supported over 1,000 companies that have collectively raised more than $5B in funding, while also partnering with hundreds of corporate, government, and university clients.

What you'll do:

As a Head of Marketing, you will own and drive end-to-end marketing strategy across a portfolio of clients and internal initiatives. This role goes beyond execution shaping how marketing supports technology commercialization, venture growth and partner engagement. You'll lead multi-channel campaigns, guide cross-functional teams, and translate data into clear business impact, while elevating FedTech's overall marketing maturity and capabilities.

Key Responsibilities:

• Strategic Marketing Leadership
  • Define and lead integrated marketing strategies aligned with client goals and FedTech's broader mission in tech commercialization
  • Serve as a thought partner to clients and internal stakeholders on go-to-market strategy, positioning, and growth channels
  • Identify new opportunities to expand marketing impact across programs, ventures, and partnerships
  • Own website performance as a marketing channel, directing an external agency on content updates, SEO optimization, and UX improvements while using GA4 to monitor traffic, user behavior, and conversion outcomes
  • Oversee marketing tools and systems (Hubspot and other automation platforms) while managing budgets across stakeholders to ensure effective campaign execution, accurate tracking, and strong return on spend
• Campaign Leadership
  • Own and oversee a portfolio of client engagements, ensuring clear strategy, measurable goals, and high-quality execution while balancing competing priorities and serving as an advisor on complex or high-visibility initiatives
  • Oversee day-to-day marketing execution and manage production workflows across internal contributors and external vendors (copywriters, designers, video editors), owning quality, timelines, and budgets for all campaign deliverables
  • Drive multi-channel marketing efforts across social media, email, content, and SEO/SEM, continuously testing and optimizing to maximize performance and ROI
• Data-Driven Decision Making
  • Establish KPIs and measurement frameworks that tie marketing efforts to business outcomes
  • Maintain and deliver regular performance reporting (campaign, web, and pipeline dashboards) while translating analytics into actionable insights and strategic recommendations for clients and leadership
• Stakeholder Management
  • Build and maintain senior-level client relationships, acting as a trusted advisor on marketing strategy
  • Clearly communicate performance, insights, and recommendations to both technical and non-technical audiences
  • Educate stakeholders on marketing best practices and emerging trends
    • Coach, mentor, and motivate team members while fostering a collaborative, high-performance culture and guiding efforts in alignment with organizational goals.
    • Oversee team structure, assignments, billable utilization tracking, and hiring decisions.
• Team Leadership
  • Coach, mentor, and motivate team members while fostering a collaborative, high-performance culture and guiding efforts in alignment with organizational goals.
  • Oversee team structure, assignments, billable utilization tracking, and hiring decisions.
• Cross-Functional Collaboration
  • Partner with program and growth teams to execute cohesive strategies
  • Provide guidance and mentorship to junior team members as needed
  • Help establish scalable processes, playbooks, and tools to improve team efficiency and consistency

Successful candidates will have the following qualifications:

• 10+ years of experience in marketing including owning strategy, execution, and driving measurable outcomes
  • Experience in B2B marketing required, with direct experience in SaaS or professional services environments
  • Preference for B2G/public-sector or deep-tech environments
• Comfort around growth targets, operating cadence, and disciplined investment decisions
• Familiarity with government innovation ecosystems, tech commercialization, or deep-tech ventures sufficient to independently evaluate and edit technical marketing content
• Experience building and executing full-funnel marketing strategies
• Strong analytical skills with hands-on experience using HubSpot, GA4, performance reporting dashboards, and marketing tools (e.g., Adobe Creative Suite, Canva)
• Ability to manage multiple clients or business lines simultaneously in fast-paced, client-facing environments
• Experience in marketing automation, email marketing, and lead nurturing best practices
• Creative leadership with the ability to define brand voice and campaign concepts that drive impact
• Exceptional communication skills, with the ability to present strategy, insights, and results to senior stakeholders
• Strong project management skills, with the ability to drive initiatives from concept to completion

Our Values:

• Boldness: We have the fortitude to forge new paths and push beyond our comfort
• Unity: We treat our clients, team members and partners as we would like to be treated - we are one united team
• Introspection: We recognize introspection is the necessary ingredient in which self-improvement flourishes
• Leadership: We embrace servant leadership - putting the interests of client, team partners and partners first
• Decisiveness: We have a strong bias towards action

Compensation:

• Base salary range: $130-160k
  • The salary range listed for this position is based on market data and internal compensation structure. The final compensation package will be determined based on a variety of factors including, but not limited to, relevant experience, skills and education. This range is not a guarantee of compensation, and offers may fall outside this range in exceptional cases.
• In addition to the base salary, compensation includes performance based bonus (OTE) and ability to earn equity
• A competitive benefits package including 401K with employer match, health/dental/vision plans through Blue Cross Blue Shield, accrued PTO, professional development funds, employer paid disability insurance, parental leave, transportation and wellness reimbursements, amongst others.

Location:

Hybrid work arrangement (3 days in person at our headquarters in Arlington, VA, and 2 days remote).