Growth Marketing Specialist

What’s Under the Hood GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX. That’s Nice, But What’s the Job? In short, the Growth Marketing Specialist (Specialist, Marketing-GoFi) is responsible for designing, analyzing, and optimizing dealer-facing marketing experiences across GoFi's digital ecosystem. This role combines UX design, marketing analytics, lifecycle marketing, and customer journey optimization to create highly effective, data-driven campaigns that drive engagement, lead conversion, dealer retention, and brand loyalty. You will leverage customer insights, behavioral analytics, experimentation, and marketing automation tools to continuously improve digital experiences across email, web, and multi-channel communications. In long, as the Growth Marketing Specialist, you will be responsible for: Designing and optimizing dealer journeys across web, email, SMS, and other digital marketing channels. Developing and enhancing automated lifecycle, nurture, onboarding, retention, and re-engagement drip campaigns that drive dealer engagement and conversion. Leveraging marketing analytics and customer behavior data to identify opportunities for campaign optimization and improved user experiences. Building audience segmentation strategies and personalization frameworks to deliver targeted, relevant messaging. Analyzing campaign performance metrics including open rates, click-through rates, engagement, conversion, retention, and dealer lifetime value. Creating wireframes, user flows, prototypes, and high-fidelity designs for marketing and dealer-facing digital experiences. Conducting user research and gathering both qualitative and quantitative insights to inform campaign strategy and design decisions. Partnering with Marketing, Product, Sales, and Analytics teams to translate business objectives into measurable customer journey improvements. Managing and optimizing customer journeys within marketing automation platforms such as Braze. Executing A/B and multivariate testing to improve campaign performance, user engagement, and conversion outcomes. Developing dashboards and reporting to provide visibility into campaign effectiveness and customer behavior trends. Monitoring key performance indicators (KPIs) including engagement, conversion, funnel progression, retention, and NPS. Acting as a liaison between GoFi stakeholders and external vendor partners to ensure campaign and experience alignment. Driving continuous improvement through testing, data analysis, customer feedback, and journey optimization initiatives. So What Kind of Folks Are We Looking For? Someone passionate about combining customer experience, marketing strategy, and analytics to drive measurable outcomes. A data-driven marketer who enjoys uncovering insights and translating them into actionable campaign improvements. A self-starter who thrives in an autonomous environment and takes ownership of results. An innovative problem solver who is naturally curious about customer behavior and emerging marketing technologies. A collaborative partner who communicates effectively across Marketing, Product, Sales, and Analytics teams. The Specifics. 1–3 years of experience in marketing analytics, lifecycle marketing, UX design, customer journey optimization, CRM marketing, or a related field. Bachelor's degree preferred or equivalent practical experience. Experience creating, managing, and optimizing multi-channel marketing campaigns, drip campaigns, and customer journeys. Strong analytical skills and experience interpreting campaign performance data to drive business decisions. Knowledge of customer segmentation, personalization strategies, and lifecycle marketing best practices. Experience with A/B testing, experimentation methodologies, and conversion rate optimization. Experience utilizing web analytics and reporting tools such as Google Analytics, Looker, Tableau, or Power BI. Ability to manage multiple projects and priorities in a fast-paced environment. Nice to Have. Hands-on experience building and optimizing lifecycle programs and drip campaigns within Braze . Familiarity with UX principles and designing customer-centric digital experiences. Experience with customer journey orchestration, CRM strategy, and marketing automation. Strong understanding of marketing funnel analytics, attribution, and conversion optimization. Background in B2B, fintech, automotive finance, or dealer-focused marketing environments. So What About the Perks? Perks matter We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week. Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few. Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year. Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is. Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities! Gratitude is Green. We offer competitive pay across the organization, because, well... money matters! Paid Time Off.Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn! Anything Else? Absolutely. DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)! Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer. And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment! #J-18808-Ljbffr DriveTime