Senior Lead Digital Product Manager - Growth and Primacy

About this role: Wells Fargo is seeking a Senior Lead Digital Product Manager – Growth and Primacy to drive execution of a centralized, data-driven growth capability across the digital customer lifecycle within Consumer Banking Deposits and Payments. The Growth and Primacy team is accountable for establishing a systematic, data-driven growth engine—leveraging experimentation, journey optimization, and performance measurement to strengthen customer engagement and drive primary financial relationships. This team is focused on ensuring we don’t just build features—we build experiences that perform. Success in this role means: Every experiment generates insight Every journey gets measurably better Every decision is grounded in data And every improvement strengthens customer engagement and long-term value This role will lead the design, execution, and optimization of experimentation (A/B testing), lifecycle journey improvements, and performance measurement, working across product, design, analytics, and technology to deliver measurable business outcomes. You will play a critical role in building a system where customer experiences are continuously measured, optimized, and improved—from shopping and account opening through onboarding, servicing, and engagement. Learn more about the career areas and lines of business at wellsfargojobs.com. In this role, you will: Experimentation & Optimization Lead the design and execution of A/B and multivariate tests across the end-to-end customer lifecycle Partner with cross-functional teams to identify, prioritize, and implement high-impact optimization opportunities Drive continuous improvement across shopping, account opening, onboarding, servicing, and payment engagement journeys Ensure test results are clearly documented, socialized, and translated into scaled product improvements Lifecycle Journey Optimization Analyze customer journeys to identify friction points, drop-offs, and opportunities for improvement Partner across product, XD, marketing, and servicing teams to deliver more cohesive, end-to-end customer experiences Move initiatives beyond siloed improvements to holistic lifecycle optimization Performance Measurement & Insights Define and track KPIs across the customer lifecycle, including conversion, activation, engagement, and retention Partner with analytics teams to build dashboards, reporting, and insights frameworks Translate data into actionable recommendations that influence product priorities and roadmap decisions Product Execution & Delivery Own portions of the Growth and Primacy roadmap, ensuring timely and high-quality delivery of initiatives Collaborate with technology and delivery teams to execute against testing and optimization plans Balance customer experience improvements with business goals, technical constraints, and risk considerations Cross-Functional Leadership Influence stakeholders across product, engineering, XD, analytics, marketing, and risk to align on priorities and execution Serve as a key connector across teams to ensure alignment on growth objectives and customer experience outcomes Drive clarity, accountability, and progress in a highly matrixed environment Risk & Controls Ensure experimentation and product changes comply with risk, legal, and regulatory requirements Partner with Risk and Compliance teams to enable safe and scalable testing practices Required Qualifications: 7+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education Demonstrated experience running or contributing to experimentation programs (A/B testing) Proven ability to use data and analytics to drive product decisions and measurable outcomes Experience leading cross-functional initiatives in a matrixed organization Desired Qualifications: Experience in a digital-first bank, fintech, or high-scale consumer platform Strong understanding of funnel optimization and lifecycle management frameworks Familiarity with experimentation platforms, analytics tools, and performance measurement practices Ability to synthesize data into clear insights and influence decision-making Experience working in regulated environments Job Expectations: Ability to travel up to 10% of the time. This position offers a hybrid work schedule. This position is not eligible for Visa sponsorship. Posting Location(s): 401 S Tryon St. – Charlotte, North Carolina 28202 333 Market St. – San Francisco, California 94105 Required locations listed. Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $159,000.00 - $305,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 22 Jun 2026 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at: wellsfargo.com wellsfargojobs.com For questions on how to search and apply, visit frequently asked questions.