Venue Sales Specialist

Venue Sales Specialist

Denton, TX

Position Summary

Walters Hospitality is in the business of helping people celebrate life's most momentous occasions. Across our growing portfolio of 45+ wedding and event venues and vendor services, we show up for customers at a moment that matters more than almost any other.

The Venue Sales Specialist role is for salespeople with a real track record of closing deals and hitting targets. Here's what makes this different: you're not selling a product. You're helping couples at one of the most exciting moments of their lives. You're meeting them early in their journey with Walters, which means you set the tone for their sales experience and often influence one of the biggest decisions they'll make. You'll conduct tours that showcase our venues, build relationships with clients, understand what they need, and be the person who helps them book the place where they'll celebrate something huge. This is relationship-driven selling where your success is measured in closed deals, your earnings reflect your effort, and the work actually matters.

The best performers in this role work hard during the times when couples are most engaged and ready to decide, especially evenings and weekends, because that's when the real opportunities are. And they do it as part of One Team. We want competitive salespeople who push themselves and each other to excel, but we also want people who collaborate, share wins, lift up their teammates, and believe that when one of us succeeds, we all succeed. If you have sales experience, you know how to close, you want to earn what you're worth, you're driven to win, and you genuinely want to be part of a tight-knit sales team, this is your role.

The Day-To-Day

• Master the product: Develop deep knowledge of each venue, what's included, catering and bar options, available vendors (floral, photography, etc.), and our complete service offerings so you can position the right solution for each couple
• Stay current: Keep up to date with venue updates, new vendor partnerships, pricing changes, and unique value propositions so you're always speaking from the most current information
• Conduct venue tours: Lead couples through our venues, showcase their features and included offerings, and help them envision their celebration
• Build relationships: Listen to client needs, understand their vision, and guide them toward the right solution
• Close deals: Use negotiation skills and genuine persuasion to move couples from interested to committed, finalizing contracts
• Manage your pipeline: Keep detailed records of all sales activities and opportunities in our CRM so nothing falls through the cracks
• Exceed sales goals: Consistently hit and exceed your designated sales targets by effectively managing and converting leads
• Maximize peak times: Be available during evenings, weekends, and holidays when couples are most engaged and most ready to make decisions
• Represent Walters: Deliver professional, warm communication at every touchpoint so clients feel the Walters difference from the moment they meet you

Your Superpowers

• You have a proven track record of closing deals and exceeding sales goals. You know what it takes to win.
• You're genuinely competitive and driven by results. You want to hit your number, crush your goals, and be the top performer on the team.
• You're also a team player. You celebrate your teammates' wins, share your best practices, support each other, and believe in One Team culture. You thrive in an environment where you push yourself AND lift up the people around you.
• You genuinely like people and enjoy connecting with them. Working with couples planning one of the most exciting days of their lives energizes you, not drains you.
• You're comfortable in sales conversations. You listen, you ask the right questions, you understand what clients need, and you guide them toward a decision.
• You're organized and detail-oriented. You keep meticulous records, follow up consistently, and know that great sales are built on consistency.
• You're willing to learn the product inside and out. You understand that knowing our venues, services, and vendor partnerships deeply is what sets you apart and makes you credible with couples.
• You understand that commission rewards effort. You see uncapped earning potential as a direct link between your work and your income.
• You thrive during busy seasons. You see evenings and weekends as prime time, not obstacles, and you're ready to work when deals happen.

Requirements

• 2+ years of sales experience with a proven track record of achieving and exceeding sales goals (hospitality, travel, wedding industry, or similar high-consideration sales strongly preferred)
• Demonstrated success closing deals and managing a sales pipeline
• Strong interpersonal and communication skills (email, phone, text, and in-person)
• Ability to learn and retain complex product knowledge (venues, services, pricing, vendor offerings)
• Valid driver's license and reliable transportation for venue visits within the DFW area
• Comfortable working in CRM and sales platforms
• Willingness to work evenings, weekends, and select holidays
• Must be eligible to work in the United States; Walters Hospitality participates in E-Verify
• Must submit to and pass background check
• High school diploma or equivalent; Bachelor's degree a plus

What You'll Get

• Base Salary + Uncapped Commission: Earning potential of $80,000-$100,000+ annually. Top performers who close deals consistently earn well above $100,000. Your income is directly tied to your results.
• Commission Structure: Uncapped commission means the more you close, the more you earn. No artificial caps.
• Health & Well-Being: 85% employer-subsidized medical insurance, plus dental and vision coverage
• Time to Recharge: Unlimited PTO
• 401(k) with 4% Company Match
• Device & Phone Stipend

How We Work

This is a full-time position requiring 40+ hours per week. You'll spend time at various venues throughout the region conducting tours.

Schedule expectations are as follows: You must be available for a minimum of three evenings per week and a minimum of 12 hours on weekends to conduct tours and meet with couples when they're most available. Beyond those core times, the remaining hours are flexible and can be split between additional evening and weekend availability, daytime appointments, administrative work, and venue visits based on your pipeline and the business needs.

This role requires flexibility around client needs, which means your availability during evenings, weekends, and select holidays is when you'll earn the most commissions and have the most impact.

About Walters

Walters Hospitality is a growing portfolio of wedding and event venues dedicated to making life's most important celebrations feel effortless and unforgettable. What started as a family business is now one of the fastest-growing hospitality businesses in the country.

Walters Hospitality is an equal-opportunity employer. We welcome and consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other category protected under applicable law.