Integrated Campaign Specialist

Integrated Campaign Specialist Application Deadline: 9 August 2026 Department: Public Affairs Employment Type: Full Time Location: Hybrid: Sacramento, CA, USA Reporting To: Senior Director of Public Affairs Compensation: $76,877 - $82,845 / year Description The Integrated Campaign Specialist is a key member of CNPS’ Public Affairs team, leading external and internal communications, digital strategy, public policy, engagement, partnerships, and publications. In this role, you will develop and execute integrated digital campaigns that support CNPS’ conservation, policy, and organizational growth goals. You will work across channels to engage diverse audiences, drive meaningful action, and continuously improve campaign performance through data and analysis. CNPS’ work is focused on multi‑year campaigns that achieve measurable, mission‑driven outcomes—advancing legislation, growing membership and donations, and increasing public engagement. This role translates those priorities into coordinated campaigns that deliver results. Additionally, you will contribute to coalition‑based initiatives, partnering with external organizations and providing strategic recommendations and tactical implementation to advance shared goals related to public lands. You will help achieve a goal of protecting 30% of California’s land and waters by 2030, increasing urban biodiversity and climate resilience. The position reports to the Senior Director of Public Affairs and serves as their backup and a communications lead for the coalitions. Responsibilities include developing and distributing agendas for meetings and tracking and following up on action items. This is a highly collaborative, hands‑on role for a strategic communicator who moves fluidly between building campaign plans, executing tactics, and analyzing results. What You’ll Do Integrated Campaign Strategy & Execution (35%) Lead the development and execution of integrated campaigns aligned with CNPS’ priority initiatives. Design and optimize audience journeys and conversion funnels across channels. Develop and execute campaign assets such as email drip campaigns, action alerts, landing pages, forms, and digital content. Partner with internal teams (Conservation, Development, and Public Affairs) to drive engagement, member growth, and donations, including supporting the growth and activation of CNPS’ Advocacy Corps. Track campaign performance and translate insights into clear, actionable improvements. Strategic Coalition Engagement and Support (35%) Contribute to digital strategy and implementation for CNPS‑led and partner coalitions. Participate in coalition partner meetings on communications goals, objectives, and tactics; provide input on digital engagement to drive proactive and rapid‑response conversions. Maintain accurate meeting minutes, assign responsibilities to CNPS, and communicate these to appropriate staff. Coordinate coalition and Public Affairs activities to fulfill communications and advocacy deliverables at key moments of opportunity or risk, ensuring timely and creative execution. Content Strategy, Technical and Editorial Development (35%) Develop clear, compelling messaging and calls to action tailored to audiences at different stages of engagement across multiple platforms. Manage and contribute to a multi‑channel content calendar aligned with campaign priorities. Conceptualize and develop campaign content deliverables—email content, landing pages, forms, social media content, video and photo content, infographics, and more—across channels. Collaborate with colleagues to develop campaign concepts and assets. Support broader communications efforts, including scripting, filming, and appearing on camera in CNPS’ social media videos, and writing content for annual and quarterly reports. Physical Requirements Primarily performed in an office or remote work environment; prolonged use of a computer required. Occasional travel within California may be required, including events or field trips that may involve walking on uneven terrain. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Additional Information This is a full‑time, exempt position. Standard working hours: Monday – Friday, 8:30 AM – 5:00 PM. Some evening and weekend work may be required to meet deadlines and participate in meetings. This is a hybrid role based in Sacramento (CA) that supports remote work while requiring weekly in‑office participation for meetings and team activities. Preference will be given to Sacramento or Bay Area candidates within commuting distance or to those willing to relocate. We may expand consideration to other California‑based candidates if necessary to meet hiring goals. Periodic travel within California is required. Work‑related travel outside of Sacramento is reimbursed. What Success Looks Like (First 6‑12 Months) Established conversion funnels across multiple campaigns with end‑to‑end plans for engaging people online. Measurable increases in engagement, advocacy actions, membership, or donations. Consistent use of data and insights to improve campaign effectiveness. Timely, coordinated, and proactive contributions to various coalitions. Who You Are Campaign Strategy & Digital Engagement You bring at least 6 years of experience developing and executing digital campaigns, driving measurable outcomes—advocacy actions, donations, or audience growth. You’ve built online campaigns that have resulted in petition signatures, engagement with elected officials, donations, and more, and you understand how to move audiences from awareness to action. Platform & Technical Expertise You have experience working with CRM or digital engagement platforms (EveryAction, Blackbaud Luminate, NationBuilder, or similar tools), building and managing automated email campaigns. You are comfortable working in CMS platforms like WordPress and are a proficient user of analytics tools (Google Analytics, Search Console) to inform performance. Content & Messaging Development You are a strong writer who translates complex topics into clear, engaging content. You can adapt messaging across channels and craft effective calls to action aligned with engagement stages. Analytics & Performance Optimization You work with data to evaluate campaign effectiveness, identify trends, and recommend improvements. You take a test‑and‑learn approach and continuously refine your work based on results. Collaboration & Coordination You collaborate across teams and with external partners, including coalitions. You are organized, detail‑oriented, and manage multiple priorities while maintaining clarity and follow‑through. Policy & Mission Alignment You have familiarity with public policy, advocacy, or issue‑based campaigns, or a strong interest in learning. You are motivated to apply your skills to conservation, biodiversity, and public lands work. Work Style & Values You are self‑directed, adaptable, and comfortable working in a fast‑paced, hybrid environment. You bring a collaborative mindset and a demonstrated commitment to diversity, equity, inclusion, and accessibility. Education & Experience A bachelor’s degree is preferred. Relevant professional experience may substitute for a degree on a year‑for‑year basis. We encourage candidates who meet many, but not all, of these qualifications to apply. Nice to Have Fluency in Spanish or other languages widely spoken in California. Experience with nonprofits, advocacy, or membership‑based organizations. Familiarity with native plants, conservation, public lands, or biodiversity topics. What You’ll Get Compensation: A starting annual salary between $76,876.76 and $82,845.41. Performance Based Compensation Increases: Employees may receive up to a 3.8% performance‑based annual salary increase. Health Insurance: 100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance. Retirement Plan: 401(k) plan with up to 6% matching contributions, available immediately upon employment. Flexible Spending Accounts: Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA). Paid Leave: 13 holidays, 12 sick/wellness days, and 15 vacation days. Parental Leave: 12 weeks of paid supplemental parental leave, after one year of employment. Work‑from‑Home Support: CNPS‑issued laptop, a $750 home office stipend, and a $60/month telework stipend. Employee Assistance Program (EAP): Comprehensive support for employees and their families. Professional Development: Annual budget of $500 and 32 hours for professional development opportunities. Team Building: Attendance at semiannual staff team‑building events. Community: Complimentary CNPS Society membership. Meaningful Impact: Join a team where your work genuinely supports the planet. #J-18808-Ljbffr California Native Plants Society