Sr. Associate Brand Manager

$110k - $120k

Dairy Farmers of America

Job Description

Join our team as a Sr. Associate Brand Manager and lead the development and execution of key marketing initiatives across our ice cream portfolio. In this hybrid role, you will drive brand strategy, partner cross-functionally, and deliver growth through impactful marketing programs and new product innovation.

Key Responsibilities:

Support and execute comprehensive brand strategies aligned to business goals
Develop consumer and shopper communications (advertising, packaging, promotions, PR, digital, and social)
Manage day-to-day relationships with agency partners (advertising, packaging, PR, digital)
Lead cross-functional teams (marketing, sales, operations) to drive flawless execution
Partner with sales on market- and account-level programs
Use data and insights to inform pricing, merchandising, and competitive strategy
Drive new product development from concept to commercialization
Support marketing budget management, ROI tracking, and reporting
Optimize portfolio plans to achieve sales, share, and profit objectives
Bring ideas to life creating and delivering compelling presentations to internal and external stakeholders.

Requirements

Bachelor’s degree in marketing or related field (or equivalent experience)
5–8 years of experience in brand marketing, category management, sales, or related roles
Proven experience in new product launch/commercialization
Strong analytical, cross-functional leadership, and project management skills
Ability to travel up to 15%

Benefits:

Health and Welfare benefits begin 1 st of the month after start date
401(k) with company contribution
Competitive pay
Paid vacation and holidays
Career growth opportunities – we promote from within!
Comprehensive healthcare benefits
Service recognition and employee rewards
Employee referral program
Tuition reimbursement
Work for dairy farm families

An Equal Opportunity Employer including Disabled/Veterans

Pay Range $110,000 - $120,000/year

Apply

Vacancy posted 3 days ago

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