Marketing Manager

Job Description

Job Description

Description:

Marketing Manager

Location: Hybrid – New Jersey (2 days in-office / 3 days remote)
Reports To: Chief Growth Officer
Type: Full-Time
Salary: $120-150K + benefits

Celerant Technology is a leading retail software company with over 26 years of experience helping retailers modernize operations, drive revenue, and simplify complexity through integrated point of sale, eCommerce, inventory management, digital marketing, and omnichannel commerce solutions.

We serve a wide range of retail verticals including sporting goods, firearms, pet, apparel, bike, equestrian, and specialty retail — working closely with some of the industry’s leading technology partners, distributors, and manufacturers.

Today, Celerant is entering an exciting new phase of growth — expanding internationally with our UK office, launching a next-generation commerce platform, and bringing major new initiatives to market across AI, retail technology, and digital commerce.

We move fast, innovate constantly, and care deeply about our clients, our partnerships, and our people.

Position Overview

We are seeking a highly driven, creative, and strategic Marketing Manager to lead our growing global marketing team and help drive the next phase of Celerant’s growth.

This is a pivotal time for the company. As Celerant expands internationally, grows its presence in the UK market, launches an entirely new next-generation commerce platform, and brings multiple major initiatives to market, marketing will play a critical role in shaping our growth strategy, brand positioning, and lead generation efforts.

This is a hands-on leadership role for someone who thrives in a fast-paced environment and knows how to balance strategy with execution. The ideal candidate is equal parts marketer, project manager, communicator, and team leader — capable of developing compelling campaigns while also keeping initiatives organized, moving, and measurable.

You will oversee a global marketing team of six across content, digital marketing, and events, while also coordinating with two dedicated SEO and PPC specialists supporting specific campaigns and growth initiatives. This role works closely with sales, strategic partnerships, product teams, executive leadership, and our UK office to help support both domestic and international growth.

A strong background in B2B lead generation, messaging, digital marketing, and HubSpot is essential.

This role is ideal for someone who enjoys building campaigns that generate measurable results, leading creative collaboration, managing multiple initiatives simultaneously, and helping shape the voice and direction of a rapidly evolving technology company.

Key Responsibilities

Marketing Strategy & Demand Generation

• Develop and      execute integrated marketing strategies aligned with company growth      objectives.
• Drive      multi-channel lead generation campaigns across email, content, digital      advertising, webinars, events, SEO, social media, and strategic      partnerships.
• Monitor      campaign performance, optimize conversion metrics, and report on marketing      ROI.
• Identify new      opportunities, trends, and competitive insights within retail technology      and SaaS markets.

Team Leadership & Project Management

• Lead,      mentor, and develop a high-performing global marketing team.
• Manage      timelines, priorities, workflows, and cross-functional collaboration      across multiple concurrent projects.
• Foster a      creative, accountable, and results-oriented team environment.
• Coordinate      with external vendors, agencies, media partners, and industry      organizations.

Messaging, Content & Brand Strategy

• Help shape      and evolve the company’s messaging, positioning, and brand voice.
• Lead content      strategy focused on engagement, lead generation, customer retention, and      thought leadership.
• Collaborate      closely with content writers and designers to create compelling campaigns      and marketing assets.
• Ensure      consistency across all channels including website, email, advertising, PR,      social media, and sales enablement materials.

HubSpot & Marketing Operations

• Utilize      HubSpot CRM and marketing automation tools to manage campaigns, workflows,      lead scoring, reporting, and segmentation.
• Collaborate      with sales leadership to improve lead flow, nurturing, handoff processes,      and reporting visibility.
• Continuously      improve marketing processes, reporting, and operational efficiency.

Digital Marketing

• Oversee      digital marketing initiatives including SEO, PPC, email marketing, social      media, retargeting, and website optimization.
• Partner with      the digital team to improve website performance, user engagement, and      conversion rates.
• Analyze      performance metrics and adjust strategy based on data and business goals.

Events, PR & Communications

• Lead      marketing support for trade shows, webinars, client conferences, and      industry events.
• Work closely      with the event coordinator to execute successful event campaigns and      maximize ROI.
• Support      public relations initiatives, partner marketing opportunities, and company      communications.

Qualifications

• 5+ years of      marketing experience with proven success in B2B lead generation and      campaign execution.
• Prior      experience leading or managing a marketing team.
• Strong      experience with HubSpot CRM and marketing automation.
• Exceptional      communication, creative writing, and messaging skills.
• Strong      understanding of digital marketing, content strategy, SEO, email      marketing, and social media.
• Highly      organized with strong project management and multitasking abilities.
• Ability to      think strategically while also executing tactically.
• Comfortable      working in a fast-moving, collaborative environment.
• Experience      in SaaS, retail technology, eCommerce, or software is strongly preferred.

Why Join Celerant?

• Work with a      passionate, collaborative team that genuinely enjoys building together.
• Help shape      the future of retail technology and AI-driven commerce.
• Be part of a      company that values innovation, creativity, partnerships, and growth.
• Opportunity      to make a direct impact across marketing, sales, brand strategy, and      company growth initiatives.

To learn more about our company and culture, visit:
Celerant Company Culture

  Qualifications

• 5+ years of marketing experience with proven success in B2B lead generation and      campaign execution.
• Prior experience leading or managing a marketing team.
• Strong experience with HubSpot CRM and marketing automation.
• Exceptional communication, creative writing, and messaging skills.
• Strong understanding of digital marketing, content strategy, SEO, email      marketing, and social media.
• Highly organized with strong project management and multitasking abilities.
• Ability to think strategically while also executing tactically.
• Comfortable working in a fast-moving, collaborative environment.
• Experience in SaaS, retail technology, eCommerce, or software is strongly preferred.