Marketing Manager

Marketing Manager

Adaptive Sports Ohio's mission is to give individuals with disabilities a chance to play and we want you to be a part of our life changing programs! If you are a service minded, hard-working individual, we invite you to consider and apply for the Marketing Manager position.

Job Description:

Under the direction of the Chief Executive Officer and Director of Community-Based Programs, the Marketing Manager will be based in the Wooster office and will administer the organization's marketing and advertising. Administration includes but is not limited to:

• Deliberate planning, strategy and goal setting of marketing initiatives.
• Development of brand awareness and online reputation.
• Content management (including social media, website, and newsletter).

Content management duties include:

• Create a regular publishing schedule and administer the creation and publishing of relevant, original, high-quality content (for all channels).
• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the organization's target audience.
• Create, curate, and manage all published content (images, video, and written).
• Monitor, listen and respond to users while cultivating relationships.
• Oversee brand uniformity in design (ie: Social media graphics, website, newsletter and blog posts, etc.).
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI) as requested.
• Act as an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.
• Implement ongoing education to remain effective and monitor trends in marketing as well as social media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media and content marketing.

Minimum Qualifications:

• Associates or Bachelors Degree in related field. Marketing degree is welcomed but not required with relevant work experience.
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in social media.
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
• Possesses functional knowledge and/or personal experience with WordPress.
• Ability to pass a background check and drug screen.