Account Director

Account Services --> VP, Group Account DirectorFort Lauderdale, FL • 
ID:
4469
•Full-Time/RegularOverall ObjectiveThe Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.ResponsibilitiesClient Relations:Monitor client business daily/weekly to ensure strategy & metrics are successfulDevelop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are metAnticipate Client needs, keeping the agency in the position of leading vs followingCounsel with senior level Client(s) on any potential changesKeep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performanceDirect/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visitsMarketing / Special Projects:Create atmosphere that demands a business-building approach to Client’s business.Utilize Agency resources to develop plans to grow businessAttend monthly marketing/advertising meetings.Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnelPresent national creative, media plans, promotions, strategies, music, etc. at meetingsPrepare materials for and participate in meetings, including National creative, media, and promotional plansEstablish regular competitive reporting for Client review (sales, share SOV).RequirementsBachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agencyPossess a thorough understanding of the overall media environment in addition to the Client(s) industry and businessA strong account management background, including past experience managing client accounts and supervising account teamsProven leadership abilities and managerial experience as a disciplined team leader.Experience identifying superior business building opportunitiesA strong sense of urgency and commitment to get the job done quickly and with high qualityExcellent communication skills, both written and verbal, with people at all levels of an organization