Head of Product Marketing

Head of Product Marketing

About the Company

Innovative online fundraising software for individuals & nonprofit organizations

Industry
Internet

Type
Privately Held

Founded
2014

Employees
51-200

Categories

• Non-Profit & Philanthropy
• Technology
• Information Technology & Services
• SAAS
• B2B

Specialties

• nonprofits
• fundraising
• donor relationship management
• fundraising coaching
• recurring giving
• text-to-give
• nonprofit growth
• fundraising automation
• crm
• donation form
• online fundraising
• ai
• in-person fundraising
• fundraising events
• nonprofit software
• donor engagement
• analytics & reporting
• peer-to-peer
• crowdfunding
• nonprofit technology
• online giving
• donation page
• nonprofit
• donor management
• and fintech

About the Role

The Company is seeking a Head of Product Marketing to join their dynamic team. The successful candidate will be responsible for building and leading the product marketing function, with a focus on driving growth, conversion, and retention. This role is pivotal in owning the company's positioning and messaging across diverse nonprofit audiences, defining the Product-Led Growth strategy, and collaborating with cross-functional teams to ensure successful product launches. The Head of Product Marketing will also be tasked with team leadership, strategy, and scalable operations, as well as establishing clear, data-driven KPIs for product marketing initiatives. Applicants should have a minimum of 7 years' experience in product marketing leadership, particularly in SaaS, B2B, or B2B2C environments. The role requires a candidate with a proven track record in management, process design, and a deep understanding of Product-Led Growth. The ideal candidate will be highly data-driven, with exceptional analytical abilities, and possess outstanding narrative and messaging capabilities. Experience in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals is a plus. The Head of Product Marketing will be expected to work closely with Product, Sales, and Customer Success teams, and should be adept at cross-functional orchestration to achieve commercial goals.

Hiring Manager Title
SVP of Marketing

Functions

• Product Marketing