Territory Sales Manager - Mid Atlantic Grower Accounts

Territory Sales Manager

The Territory Sales Manager will be responsible for driving sales of Coast of Maine growing mediums and soil products to commercial growers, including greenhouse operations, nursery growers, farmers, and other professional plant producers. This role involves both developing new customer relationships and maintaining strong partnerships with existing accounts. The ideal candidate is a self-motivated sales professional with a passion for horticulture, agriculture, and organic growing practices.

• Identifies and analyzes customer preferences to properly direct sales efforts.
• Consults with potential customers to understand their needs; identifies and suggests equipment, products, or services that will meet those needs.
• Resolves customer complaints, and other issues that may interfere with efficient sales operations.
• Maintains knowledge of market, competition, and best practices and trends in sales techniques and strategies.
• Identify, prospect, and secure new business with commercial greenhouse growers, nursery operations, farms, and related horticultural enterprises.
• Develop and manage a regional sales territory, achieving or exceeding quarterly and annual sales goals.
• Provide product education and technical support to growers, including recommendations on product selection, application methods, and best practices.
• Conduct on-site visits to evaluate customer needs, perform product demonstrations, and support trial programs.
• Build and maintain strong relationships with distributors, retailers, and key industry partners.
• Attend industry trade shows, conferences, grower meetings, and field days as a company representative.
• Collaborate with internal teams, including marketing, product development, and logistics, to support customer success.
• Track sales activity, customer data, forecasts, and market trends using CRM tools.
• Communicate customer feedback and market intelligence to leadership for continuous product and service improvement.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in horticulture, agronomy, plant science, agricultural business, or a related field
• At least five years of sales experience preferred.
• Experience selling soil, fertilizers, or horticultural supplies preferred
• Established network of growers or agricultural distributors preferred
• Excellent verbal and written communication skills.
• Excellent sales and customer service skills with proven negotiation skills.
• Excellent organizational skills and attention to detail.
• Proficient with Microsoft Office Suite or related software.
• Ability to manage a sales territory independently and travel regularly.
• Proficiency with CRM systems and basic digital communication tools.
• Valid driver's license and willingness to travel regionally (75% of the time)

Personal Attributes

• Highly motivated and results-oriented.
• Strong relationship-building skills.
• Professional, reliable, and customer-focused.
• Comfortable presenting, educating, and consulting with growers at various scales.
• Passion for organic and sustainable growing practices.