Estee Lauder - Field Executive - Cincinnati
Full-time
ESTÉE LAUDER - BRAND
Description
A. Sales Related Responsibilities Sales Support
Review retail sales targets and performance of each door on a monthly basis with ASOM
Analyze performance of business vs. sales objectives, sales trends and competition
Generate sales reports
Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
Coordinate and execute the setup of all promotions, in store programs and activities
Ensure BAs are aware of the marketing calendar, promotions etc
Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Marketing Support
Coordinate and execute Newness, promotions and in store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
Ensure all go to market materials and promotional elements are available on time in store to support launches.
Provides promotions report to sales & marketing team post campaign implementation as well as competitive intelligence on competitors' programmes.
Supervision and Team Management of Beauty Advisors
Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
Ensure BA uphold grooming standards of the brand they represent
B. Education
Train and develop Beauty Advisors Counter Coaching
Connect with BAs both through Virtual Learning Tools and in store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.
Coach BA's on brand stories, hero products, and other important brand specifics for ELC brands close by on the sales floor
Utilize E learning platforms, including brand agnostic content, to coach BAs towards improving customer experience and sales productivity.
Conduct Beauty Advisors/ Generic Staff Training of smaller doors
Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
Conduct initial on barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel retail working environment.
C. General Spend minimum 70 percent of time in store, working and coaching BAs.
Qualifications B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
Well groomed
Good organization and communication skills
Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in person presentations.
Display empathy, agility with can do attitude
Proficient in MS Office and Excel
Comfortable/ Enthusiastic learning new technology platforms
Willingness to travel
Proven sales track record
Vacancy posted 9 hours ago
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