Associate Director, Digital Media Buying

Job Description

Job Description

Description:

It’s Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry providing solutions from Creative, Production, Media Strategy & Buying, Digital Content to Website and Mobile App development.

We’re looking for an Associate Director - Digital Media Buying who will work closely with our restaurant clients to build, execute and report on paid media campaigns (primarily Meta Ads, TikTok Ads, Google Ads, Connected TV and programmatic DSP). The right candidate will have several years of experience within these platforms and will be open to continuously testing, learning from and optimizing our ongoing work.

You will be data-driven, collaborative, and eager to share, debate, and offer new perspectives. Most of all, you will have the ability to connect with our clients’ customers, understand what motivates them, and help our team create ideas that add value for them.

We are a distributed company, so you will have lots of video meetings, but you can work from pretty much anywhere that has good internet.

Responsibilities

• Manage 2-3 Digital Media Buyers within the larger Media Buying Team
• Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clients
• Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns
• Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
• Report and present results to clients and internal stakeholders
• Recommend optimizations to clients, based on campaign performance data

• 8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk)
• Proficient knowledge of Google Tag Manager for media conversion tracking
• Experience building reports within Google Data Studio
• Ambitious, self-motivated and able to work with little supervision
• Be an excellent communicator with top-tier presentation skills
• Experience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+
• Ability to tell a story using data
• Restaurant or multi-location retail marketing experience is a plus

The keys to being good at this job

1. Curious. All ideas come from somewhere. If you’re not feeding yourself with good inputs, then the work will never be as good as it could have been.

2. Super fun. We spend a lot of time working. Let’s not make all that time suck.

3. Self-motivated. We are small and growing, not big and bureaucratic. There will be plenty of times when you just need to figure things out.

4. Ambition. We want people who think they can change the world.

5. Writing skills. Part of your job is the communication of ideas, and that often takes a good writer.