Field Marketing Specialist - Santa Rosa, CA

Job Description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4").

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Specific job duties include:

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
• Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
• Working with the creative team to create and manage local recruiting and ad campaigns
• Attending and participating in regional marketing meetings and/or training sessions
• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel requirements include:

• Weekly local travel to multiple assigned offices within a specified region. Offices include but are not limited to: Santa Rosa, Sebastopol and Petaluma.

The ideal candidate will have:

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles
• Experience working effectively within a multi-functional and multi-location environment

Candidates for the position must have:

• 2-years' experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience preferred
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Very strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

About Us

Coldwell Banker® is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.


Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.


At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.


We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies