Inside Sales Account Manager — OEM Growth (Wires & Cables)

Overview As CableMaster, a GCG Company, continues to expand its reach in composite cable, wire, and related products, we’re seeking a driven Inside Sales Account Manager to identify where wire and cable products are needed, get in front of the right contacts, and build a pipeline that turns into long-term business. As our Inside Sales Account Manager , you'll focus on developing new accounts through consistent outreach, follow-up, and market awareness. You’ll spend your time prospecting, qualifying opportunities, and working to convert interest into active customers, while staying closely aligned with internal teams on pricing, margin, availability, and execution. Success in this role comes from staying proactive, keeping a full pipeline, and following through on opportunities from first conversation to first order—and beyond. You’ll need to be comfortable working independently, managing multiple opportunities at once, and maintaining momentum without waiting for direction. This is an on-site role based in New Berlin, WI to enable in-person collaboration with our commercial and operations teams. What You’ll Do New Business Development & Opportunity Hunting Proactively identify, target, and develop new OEM and industrial accounts requiring composite cable, wire, and custom assembly solutions Generate and qualify new leads through outbound prospecting, inbound inquiries, market research, and strategic follow-up Leverage copper and aluminum metals knowledge to identify application-driven opportunities and differentiate CableMaster’s value proposition Build and maintain a robust opportunity pipeline with a strong focus on new customer acquisition Drive early engagement with customers to uncover specifications, performance requirements, and commercial needs Account Ownership & Relationship Development Serve as the primary point of contact for newly acquired and developing accounts Establish credibility with customers through technical understanding, responsiveness, and consistent follow-through Position CableMaster as a long-term partner by aligning customer requirements with internal capabilities Maintain regular communication with customers regarding product capabilities, timelines, pricing, and next steps Support account growth through cross-selling, up-selling, and identification of follow-on opportunities Reporting & Administration Maintain accurate records of opportunities, customer interactions, and pipeline activity within CRM and ERP systems Track opportunity status, follow-up actions, and forecasted revenue Prepare internal updates related to sales activity, pipeline health, and key opportunities Utilize Excel and other reporting tools to support sales analysis and management reporting Perform other duties as assigned What You’ll Bring Minimum of 5 years of experience in inside sales, account management, or business development within an industrial, metals, wire, cable, or manufacturing environment Strong knowledge of copper and aluminum metals, including their use in wire, cable, or related industrial applications Demonstrated success in hunter-style sales roles, including new account acquisition and pipeline development Strong written and verbal communication skills with the ability to influence customers and internal stakeholders Proven ability to manage multiple opportunities simultaneously and drive consistent follow-up Highly organized, results-driven, and comfortable working in a fast-paced, growth-oriented environment Proficiency in Microsoft Office (Excel, Word, Outlook) Experience using CRM and ERP systems Preferred Experience in the wire and cable, custom assembly, or related manufacturing environment Familiarity with OEM customer programs, design-in opportunities, project launches, and ongoing production support Technical aptitude with the ability to understand customer applications, product specifications, and operational requirements Experience supporting both customer-facing account activity and internal project execution Continuous improvement mindset with a strong focus on quality, responsiveness, and execution What We Offer Competitive base salary ranging from $68,000 - $75,000 per year dependent on experience and eligibility to earn quarterly commissions Comprehensive benefits package including medical, dental, vision, and life insurance coverage for eligible employees Multiple medical plan options , including HSA-eligible plans, with coverage for preventive care services Health Savings Account (HSA) available with tax advantages and long-term savings potential Employer-provided life and AD&D insurance , with additional voluntary coverage options available Short- and long-term disability insurance options to support income protection Access to employee support resources , including an Employee Assistance Program (EAP) and virtual care services Our Use of AI in Recruiting At GCG, we use AI technology to assist with our interviews by automating note-taking, allowing our hiring teams to focus fully on the conversation. This technology supports efficiency and accuracy in capturing candidate insights during interviews but is not used to evaluate resumes. All resume reviews and candidate assessments are conducted directly by our corporate recruiting team and hiring managers to ensure a thoughtful, human-centered approach. About CableMaster CableMaster, a GCG company, is a custom wire and cable distribution and manufacturing partner based in Milwaukee, Wisconsin. The company specializes in cord sets, cable assemblies, wire harnesses, and bulk wire and cable solutions for OEMs and electrical product distributors. Working closely with customer engineering and design teams, CableMaster delivers high-quality components that meet demanding technical requirements while helping to optimize installation efficiency and cost. The company also supports customers through strong quality assurance practices, supply chain expertise, and vendor-managed inventory programs designed to keep production moving and minimize disruptions. CableMaster serves customers across a variety of industries, including lighting, food service equipment, electronics, industrial equipment, power generation, home generators, and telecommunications. About GCG At GCG, our mission is to power, connect, and automate our world. With the responsive DNA of a startup and the size of a global leader, we offer top brands and extensive value-added services that make us an invaluable partner to our customers in multiple industry verticals across the globe. We are committed to meeting the needs of our customers, while focusing attention on our responsibility to the environment, our associates and the communities we serve. This job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. GCG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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