Graphic Design Specialist

Pyramid Technologies, Inc. is an Engineering Payment Solutions designer and manufacturer for secure payment solutions. We design, build, and support secure payment solutions – bill acceptors, printers, and software – all from our headquarters in Mesa, Arizona. Serving businesses worldwide since 2001. We are seeking a creative, data-driven, and highly organized Graphic Designer & Marketing Specialist to take ownership of our visual branding, content creation, and overall marketing strategy. This dual-focused role is critical to enhancing brand visibility, generating high-quality leads, and directly supporting sales growth across our target industries. Key Responsibilities Graphic Design & Branding Design and produce all print and digital visual assets for products and services, including: Print Materials: Tradeshow booth graphics, signage, product brochures, and technical manuals. Digital Assets: Graphics for social media campaigns (LinkedIn, Facebook, YouTube), website banners, email templates, and other digital advertising. Manage and enforce product and company branding guidelines across all internal and external communications to ensure consistency. Assist the Software team on basic UI design elements using Figma. Digital Marketing & Content Creation Develop, create, and manage engaging marketing content for the website, SEO, email, and social media channels. Execute all email marketing campaigns including design, list segmentation, and deployment through platforms like Email Marketing, LinkedIn, Facebook, SEO, etc. Maintain and update the company website and landing pages, ensuring content is fresh and accurate, primarily using the Squarespace platform. Develop and implement effective lead generation methods across digital channels. Track, analyze, and report on key performance indicators (KPIs) and marketing campaign performance using tools like Google Analytics, Google Search Console, and native social media analytics. Conduct market research to identify trends, opportunities, and competitive landscapes within the vending, amusement, skilled gaming/gaming, and self-service/automated kiosk industries. Partner closely with the Sales team to gather market insights, develop effective marketing plans, and provide resources and data necessary to improve revenue and sales performance. Monitor and track lead performance using various analytics tools and qualitative feedback from the Sales team. Tools and Technical Requirements Required Expertise Graphic Design Tools: High proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Web & Content Management: Experience with Squarespace or another comparable no-code website building and content management system. Analytics: Working knowledge of Google Analytics and Google Search Console for reporting on web performance, SEO, and user behavior. Social Media: Direct experience managing content and tracking performance on professional social platforms, primarily LinkedIn, Facebook, and YouTube. Email Marketing: Experience designing, building, and deploying campaigns using Squarespace Email Marketing or other major email service providers. Preferred Qualifications A proven portfolio showcasing strong graphic design skills across print and digital media. Demonstrated ability to develop and execute marketing strategies that drive measurable results (e.g., lead generation, improved website traffic). Excellent written and verbal communication skills with a focus on creating clear, compelling marketing copy. Strong analytical skills with the ability to translate data into actionable marketing insights. Self-motivated, highly organized, and capable of managing multiple projects and deadlines simultaneously. Job Type: Full-time 401(k) 401(k) matching Health insurance Health savings account Life insurance Paid time off Vision insurance We have a casual dress environment. Feel free to wear comfortable, relaxed clothing while you work. Keep your skills relevant at Pyramid as we continually evaluate new and exciting technology. We are willing to cross train and will continually offer opportunities for professional growth within the Pyramid Team. Pyramid Technologies is an Equal Opportunity Employer. #J-18808-Ljbffr