Senior Product Manager - Instrumentation

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Published on: Sep 15, 2026

Country: United States

Job Category: Marketing

Employment type: Regular Full Time

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
  Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
  Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
  Thrive in a culture that values accountability, inclusion, and continuous development.

Job Scope:

Here at Diasorin, the global leader in the laboratory diagnostics market specializing in immunodiagnostics and molecular diagnostics segments, this role supports the US immunodiagnostics (Immuno) segment with the aim to simplify specialty testing within the LIAISON® family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Director, Product Marketing, the Instrumentation Sr. Product Manager will be the subject matter expert, responsible for developing and leading the downstream marketing strategy for the LIAISON® Instrumentation portfolio in the US market as a key element to the growth strategy for Diasorin's specialty testing offering. This includes planning and execution of the new portfolio launch, demand generation and transition planning, sales enablement for share growth in the US market. In addition to the direct business, this role will also support efforts for clinical/ scientific education needs and KOL collaboration.

As the Sr. Product Manager, you are flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs. You are able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are uncertain or the way forward is unclear. As a cross-functional collaborator, you keep the customer at the center of everything you do, building and maintaining strong relationships with internal Diasorin stakeholders (e.g., sales, applications, product support, clinical affairs, corporate/ Global marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

***This role is hybrid out of Stillwater, MN ***

Key Duties and Responsibilities:

Subject matter expert for the field/ sales support and training programs for the LIAISON® Instrumentation franchise. Also supports business needs outside of franchise across the broader marketing team.

• This includes general technical knowhow, value proposition leadership and market position expertise for the LIAISON family of platforms, LIAISON instrumentation software, lab automation system connectivity, LIS connectivity and accessory modules for the next generation of instrumentation.
• Serve as the lead subject matter expert in the area of US customer and marketplace needs related to Diasorin’s Instrumentation portfolio, driving future innovation strategy and programs in collaboration with global marketing. This includes future potential development of instrumentation, accessory components, automation track evolution, service, and all software/AI advancements related to Diasorin’s immunodiagnostics solution.

Lead and execute the downstream marketing strategy for the LIAISON® Instrumentation portfolio.

Develop a clear Instrumentation Marketing Plan to drive product adoption, upholding strong positioning, and meeting Diasorin’s revenue goals.

Provide leadership to sales leaders for segmentation/ target account programs and support for sales efforts.

Proactively monitor revenue and alert leadership of business risks and opportunities.

Demonstrate persuasive storytelling to US and global internal stakeholders as market research, regular reporting, franchise strategy, and similar plans are presented.

Develop a sales forecast that reflects the market opportunities for the instrumentation portfolio that meeting the organization’s strategic financial goals.

Track and monitor performance to ensure achievement of financial objectives and alignment with commercial teams by providing consistent franchise reporting to executive leadership with deep-dive assessments of the business as needed.

Manage the budget for the instrument franchise is maintained and within allowance.

Coordinate with product development teams in establishing design goals/ product updates to ensure delivery of products based on explicit customer needs.

Work with Global Marketing, project leaders and technical staff to monitor product development progress and obtain customer feedback as needed.

Establish, maintain, and own external partner relationships specific to the franchise.

Coordinates cross-functionally based on franchise needs.

Product Launch execution

Responsible for leading the execution of new instrument launches. This includes elements such as value proposition creation, position and messaging for US market, and pricing strategy.

Develop go to market launch strategy, define launch metrics, and track performance (awareness, adoption, revenue, share gain).

Create launch toolkits including messaging, positioning, sales enablement, and digital assets.

Drive the planning and execution of sales enablement for growth of share in the US market.

Supports sales in managing customers through the sales cycle via both internal and customer interaction, e.g., customer meeting participation, customer meeting strategy planning with sales team, etc.

Lead the development of both internal and customer-facing material and messaging to enable priority changes that will improve franchise performance, e.g., product positioning assets, publication summaries, competitive positioning tools, objection handling support, digital presence, brochures, targeted campaigns, customer testimonials, etc.

Deliver customer facing presentations and instrument demonstrations as needed, e.g., speak at conferences, support educational lunch and learn presentations, and support sales with technical or pipeline customer discussions, coordinating NDAs as needed.

Assist with planning, review, and completion of the scientific studies for development of new products, coordinating activities with external KOLs/ scientists as necessary.

Evidence-based approach to market research and analysis in developing robust franchise plans.

Remain up to date with competitive landscape/ intelligence and own activities to gain competitive insights to inform the broader strategy and drive business, e.g., competitive planning workshops, field travel, trade show engagement, qualitative/ quantitative insights, etc.

As needed, create strategic market opportunity assessment(s) for the US market.

Establish market size and share positions within the franchise.

Be familiar with relevant publications/ guidelines and assess the payor/ provider environment.

Test current franchise assumptions to ensure balanced strategic plans for the LIAISON® Instrumentation franchise.

Develop business cases to recommend best next steps to grow the franchise executing on plan development, presentation, and delivery of the resulting action plan once buy in is secured.

Other duties may be assigned based on department or organizational business needs; these needs may be outside of the LIAISON® Instrumentation franchise

Education, Experience and Qualifications:

Bachelor’s degree (preferred Business/ Marketing/ Biological Sciences) required

At least 8 years of relevant work experience in a commercial/ marketing capacity (5 years if MBA and/or PhD) required

Instrumentation or medical device launch experience, e.g., development and execution of a complete program strategy for a new product in the US market

Additional relevant education or training beyond education requirements described above is a plus

Health care specific agency/ management consulting experience.

Sales/ analytics/ project management/ or similar experience in the IVD/ health care/ life sciences industry, capital sales experience a plus.

Laboratory experience is a plus, e.g., prior Medical Technologist, Clinical Laboratory Technician (CLT) or Medical Laboratory Technician (MLT) background or other 'hands on' laboratory experience.

Experience translating Lean Six-Sigma (workflow mapping) principles into Value Propositions is highly desirable.

Knowledge of (1) regulatory environment in which products are sold and (2) regulatory rules as they apply to regulatory agencies such as FDA, CLIA.

Solid knowledge of Marketing and related Diagnostics, Medical Devices, Immunoassay applications and infrastructures.

Scientific and technical background sufficient to understand/ explain product characteristics as a SME.

Experience across all aspects of traditional marketing, e.g., messaging/ positioning, digital marketing, insight generation and application, targeting, communications platform development, technical support materials, creative execution, measurement strategy, new product launch, direct-to-clinician marketing, and business planning.

Experience launching new capabilities, best practices, and/or new ways of working across an organization, including launching high market growth devices.

Demonstrates ability to identify, plan, and execute marketing campaigns that align to a broader strategy.

Demonstrated ability to gain competitive insights to inform the broader strategy and drive business.

Familiarity with Software / Business Tools

Intermediate to advanced proficiency with real-time collaboration in Microsoft Office, especially Microsoft SharePoint/ OneDrive/ Teams/ cloud-based environment (PowerBI a plus)

Data analytics and organization via Excel

Visualization and storytelling via PowerPoint presentations

SmartSheet

What we offer:

The hiring range for this position is $150,000 - $180,000 annually. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact View email address on click.appcast.io.