Director, Communications - US Vaccines

The Director, Product, Pipeline and Patient Communications plays a critical role in shaping and delivering integrated, insight-driven communications strategies that advance GSK’s priorities to drive growth, accelerate R&D, and simplify how we work.This role partners closely with the Head of Communications, US Vaccines, to define and execute communications strategies for key assets across the portfolio and pipeline. The Director will operate at the intersection of science, reputation, and technology—leveraging data, digital innovation, and emerging AI tools to enhance storytelling, audience engagement, and operational efficiency.This role plays a key part in advancing communications across our therapy areas, helping to ensure our approach is coordinated, innovative, and aligned with the needs of the business and the patients we serve.As a member of the US Communications & Government Affairs team, this role partners closely with business leaders, global partners, agencies and external stakeholders to build, create and execute consistent, high-impact communications that build trust, strengthen reputation, and support business outcomes.Key Responsibilities:Strategy & LeadershipCo-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches —aligned with business priorities and grounded in audience insights and data analyticsAct as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels (i.e. approval and launch communication plans for assets/brands, disease state awareness, medical congresses, etc).Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytellingExecution Excellence & InnovationDrive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimizationLead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approachesUse data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real timeGenerate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate prioritiesExternal Engagement & ReputationBuild and strengthen GSK’s external voice by developing spokespeople and enhancing executive visibility across platforms (e.g., LinkedIn, speaking engagements, media interactions)Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiativesEnsure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areasInternal Communications & CultureDevelop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient prioritiesSupport the sharing of compelling content for town halls, leadership communications, and digital platforms (e.g., Workvivo), leveraging modern storytelling formatsPartner with the business to align communications and engagement strategies with organizational prioritiesLeadership & CollaborationLead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agenciesOversee agency partners and cross-functional teams to deliver integrated, high-quality outcomesBuild strong, trusted relationships across the organization and with external stakeholdersIssues & Risk ManagementLead communications planning and response for issues related to assigned assets in coordination with senior communications leadershipMonitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risksEnsure all materials and activities comply with GSK policies, regulatory requirements, and ethical standardsWhy you?Basic Qualifications:Bachelor’s degree in Communications, Public Health, or related field (e.g., English, Government, History)8+ years of strategic communications planning and executionDisease awareness and/or branded campaign developmentLeadership experience, including influencing senior stakeholdersStakeholder engagement across complex, matrixed environmentsExperience in multi-channel content creation (digital, visual, storytelling formats).Experience in issues and crisis communicationsPreferred Qualifications:Master’s degree in Communications, Public Health, or related field10+ years of communications experience (internal and external), including pharmaceutical/biotech experienceExperience in specialty, oncology, or priority therapeutic areas preferredExperience integrating digital tools, data analytics, and/or AI-enabled capabilities into communications planning and executionStrong project management skills with the ability to manage multiple priorities in a fast-paced environmentDeep understanding of the evolving media landscape, including social, digital, and influencer ecosystemsProven ability to engage effectively in a matrix organization and influence without direct authorityExperience advising senior leaders on media engagements and complex announcementsStrong knowledge of healthcare policy, media landscape, and key industry stakeholdersExceptional written and verbal communication skills, with the ability to simplify complex topics under tight timelinesStrong judgment, agility, and a proactive, solutions-oriented mindsetSkillsContent Development, Corporate Copywriting, Crisis Communication Management, Data Analytics, Digital Fluency, Reputation Management, Risk Management, Social Media, Stakeholder Management, Strategic PlanningPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - View email address on click.appcast.io is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at SummaryLocation: USA - Pennsylvania - PhiladelphiaType: Full time