Head of Marketing

Job Description

About Pockyt

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Pockyt is building the AI-native infrastructure for global money movement. We give merchants a single platform to accept payments from anywhere, send money globally, and manage funds through Global Virtual Accounts and stablecoins — but our ambition runs deeper than the rails themselves. We're architecting the connective tissue that lets money move across borders the way information moves across the internet: instantly, intelligently, and autonomously.

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We serve a wide spectrum of merchants, from sophisticated enterprise platforms running complex multi-currency operations to the next generation of AI-powered startups, including the one-person unicorns we believe are about to reshape the global economy. Today, that means one integration, one account view, and one place to track everything. Tomorrow, it means a financial layer that AI agents can natively transact on — where money flows are orchestrated, optimized, and reconciled without human bottlenecks.

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Our mission is to make global commerce frictionless. We're not building another payments platform. We're building the operating system for how value moves in an agentic, borderless economy.

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The Role

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We're hiring our first Head of Marketing to own the front of Pockyt's growth engine — awareness, positioning, and demand — and to wire it cleanly into how the company sells and retains. Most marketing leaders inherit a brand and a funnel and are asked to optimize them. You'd be building both, from the positioning down to the pipeline.

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Here's what makes this seat different: the raw material is exceptional and largely untold. We serve the complex, non-standard cross-border flows that mainstream providers are walking away from — a real, defensible moat. Your job is to turn that differentiated capability into a sharp market narrative, and then into demand that Sales can close and Customer Success can grow.

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You'll report directly to the CEO and sit at the center of the go-to-market motion. You own awareness and demand generation at the front of the funnel; you hand qualified pipeline to the Partnerships (direct sales) team on a clean, agreed-upon SLA; and you partner with Customer Success to turn signed merchants into references, case studies, and expansion revenue. Marketing doesn't stop at the lead — it runs the full journey from first touch to advocacy.

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If you want to own the narrative and the number for a company defining the future of cross-border payments — and build the function that scales it — this is it.

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What You'll Do

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• Own positioning and brand — build a market narrative that makes Pockyt's differentiation legible: the platform for complex, less-vanilla cross-border money movement in an agentic economy. Own the message across web, content, and every buyer touchpoint
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• Build the demand engine — stand up and run the channels that generate qualified pipeline: SEO/GEO, thought-leadership and merchant-data content, vertical landing pages, paid social, targeted outreach, PR, and events. Own the mix and the results
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• Own pipeline handoff to Sales — define what a qualified opportunity is, instrument the handoff, and hold a clean SLA with the Partnerships team so demand converts instead of leaking. You're accountable for sourced and influenced pipeline, not just traffic
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• Enable the sales motion — equip the team with the collateral, decks, vertical narratives, and competitive proof points that shorten cycles and win complex deals
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• Run customer and lifecycle marketing with Customer Success — partner on case studies, references, advocacy, and expansion campaigns that support retention and net revenue growth across the signed book. Close the loop from first touch to advocate
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• Own attribution and reporting — build the analytics and attribution model that shows what marketing sourced, what it influenced, and what it cost. Report funnel health to leadership on a cadence they trust, and be rigorous about what a number does and doesn't prove
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• Build the function — start hands-on as the owner of the whole funnel; establish the operating model, then build and lead the team (and manage agencies and contractors) as the engine scales
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• Champion AI-native marketing — use agentic and AI-assisted workflows across content, research, and campaign operations to run a lean, high-output function
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• Own market intelligence — develop a deep understanding of customers, competitors, and the evolving cross-border payments landscape to identify opportunities, refine positioning, and shape go-to-market strategy. Translate market insights into actionable recommendations for Product, Sales, and executive leadership.
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Serve as a hub across the go-to-market motion:

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• Sales / Partnerships — align on ICP, qualification, and the pipeline handoff; feed the team the narrative and assets that close complex cross-border deals
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• Customer Success — partner on advocacy, case studies, and expansion campaigns so marketing supports retention and net revenue retention, not just acquisition
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• Product — translate roadmap and capabilities into market-ready positioning and launch motions
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• Founder / Executive team — shape and carry the company narrative into fundraising, category, and brand-building efforts
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What We're Looking For

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• [8+] years in B2B marketing, with [3+] years leading demand generation or full-funnel marketing — ideally in payments, fintech, or infrastructure/API products
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• A track record of personally owning a pipeline number — sourced and influenced — and moving it, not just running programs
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• Fluency across the modern demand stack: SEO/GEO, content, paid social, lifecycle, outreach, and events — and the judgment to know where the leverage is for a considered, high-ACV B2B buyer
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• Strong positioning and storytelling instincts — you can take a technically complex, differentiated product and make it clear and compelling to a non-technical buyer
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• Data-fluent and attribution-rigorous — you reach for the dashboard before the meeting and can defend what marketing actually drove
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• A builder-operator profile: you execute hands-on today and architect the function that scales tomorrow
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• Excellent written and verbal communication — you set the bar for how the company writes and talks about itself
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Bonus Points

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• Cross-border payments, digital-wallet, or alternative-payment-method ecosystem experience
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• Experience marketing to both enterprise platforms and developer/startup audiences
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• Comfort building in public and driving founder-led / executive thought leadership
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• Bilingual English/Chinese, or experience marketing across US and Greater China audiences
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• Enthusiasm for AI-assisted and agentic marketing workflows — you're excited to run a lean function that punches above its headcount
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Why Pockyt

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• Own the narrative and the number. First marketing leader, reporting to the CEO, defining the function and the message from scratch
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• A story worth telling. Real differentiation in a market most providers are retreating from — a strong narrative and a real moat, largely untapped
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• The full journey. Not just leads — you own awareness through advocacy, wired directly into Sales and Customer Success
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• A frontier company. Build at the intersection of AI and global payments, with room to grow scope as the engine scales
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• Competitive compensation and benefits structure. Performance-based bonuses, employer-paid health insurance, 401(k) match, and unlimited PTO.
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