Marketing Lead

MYRIDIUS is a global provider of digital solutions across mobile, web, cloud, and legacy platforms, with a focus on integrating front end processes with actionable data and analytics. MYRIDIUS has a rich history of enabling clients in the Global 1000 marketplace to realize their digital ambitions — serving clients across a range of markets. As an end-to-end digital innovation partner, MYRIDIUS empowers their customers to tackle the challenges they face in customer engagement, workforce enablement, and operations optimization. From customized strategy to implementation and sustainment, their seasoned experts collaborate with their customers’ teams on solutions that deliver measurable impacts quickly and reliably. Job Description: As the Marketing Leader, GTM & Website, you’ll turn Myridius’ business priorities into marketing programs that build awareness, engage target accounts, and drive qualified pipeline. You’ll bring sales, partnerships, presales, sales enablement, delivery, and leadership together to make it happen. You’ll also own our website, digital experience, and marketing technology, making sure all the moving parts work together. It’s a strategic and hands‑on role where you’ll lead the team, rally internal resources, and keep agencies and vendors moving in the right direction. What You’ll Be Doing GTM & Demand Generation Develop and execute integrated GTM, demand generation, and account‑based marketing programs aligned with business priorities, target accounts, industries, and sales objectives. Define campaign audiences, messaging, channel strategies, budgets, timelines, conversion paths, and success measures. Partner with sales and business development teams on account targeting, outreach, lead follow‑up, pipeline goals, and campaign optimization. Work with technology partners to develop and execute joint marketing and demand generation programs. Build content and campaign strategies that connect customer needs with Myridius capabilities and business outcomes. Own the strategy, roadmap, content, and ongoing optimization of the Myridius website as a key GTM and demand generation channel. Partner with internal teams and external agencies on website enhancements, UX, SEO, GEO, analytics, integrations, landing pages, conversion paths, and digital experience. Oversee the marketing technology ecosystem, including CRM, marketing automation, lead management, analytics, campaign workflows, and reporting. Partner with marketing and sales operations to improve data quality, segmentation, lead routing, attribution, and visibility into marketing performance. Evaluate tools, technology and processes to improve marketing efficiency and effectiveness. Translate technology service offerings into clear, differentiated messaging focused on client challenges and business outcomes. Work with subject matter experts, writers, and designers to develop case studies, whitepapers, blogs, thought leadership, landing pages, presentations and campaign assets. Develop sales enablement materials, including one‑pagers, battlecards, outreach messaging, presentations, and campaign briefing packages. Ensure messaging and content are consistent across campaigns, website, sales materials, partner programs and other client touchpoints. Leadership & Performance Lead, mentor, and develop marketing team members while establishing priorities, accountability, and clear ownership. Manage internal resources, agencies, vendors and technology partners to deliver high‑quality work on time and within budget. Manage marketing budgets and resource allocation based on business priorities and expected return. Establish KPIs and reporting that connect marketing activity to engagement, qualified leads, pipeline contribution and ROI. Present marketing strategy, performance, insights and recommendations to executive and commercial leadership. Use data, market feedback and sales input to continuously improve marketing programs and investment. What You’ll Bring to the Table Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience. 10+ years experience in B2B marketing, preferably within technology consulting, IT services, SaaS, enterprise software or a similar B2B technology environment. Demonstrated success developing and executing integrated GTM, demand generation and account‑based marketing strategies. Experience partnering with sales and executive leadership to align marketing with business priorities, client needs and pipeline goals. Experience managing a B2B website and digital presence, including content, UX, conversion optimization, SEO, GEO and analytics. Strong understanding of marketing technology: including CRM, marketing automation, lead management, analytics, attribution and campaign platforms. Working knowledge of HubSpot, Salesforce, ZoomInfo, Google Analytics, website content management systems and marketing automation. Strong writing, messaging, and storytelling skills, with the ability to simplify complex technical topics. Strong analytical, project management and organizational skills with the ability to manage multiple initiatives, stakeholders and deadlines. Experience managing budgets, vendors, agencies and external resources. People management experience, with the ability to provide clear direction, feedback and accountability. Communicate clearly, welcome feedback and follow through on commitments. #J-18808-Ljbffr