Experience Design Director - EA Sports Network

About the Role

The Experience Design Lead (Creative Director) is the vision-holder for how fans interact with the future of EA SPORTS, reporting to the Sr. Director of EA SPORTS Network. Serving as the design and user-experience anchor of the Network leadership team, this leader is responsible for transforming complex, shared platform and network capabilities into intuitive, memorable, and high-fidelity consumer experiences. Rather than focusing on a single franchise or product, the role defines the design principles, reusable experience systems, and connected fan journeys that weave individual games such as Madden NFL, FC, and College Football into a cohesive, immersive EA SPORTS ecosystem. The role also establishes and scales the Experience Design function for SPORTS Network and instils a design-centric culture across the team.

Key Responsibilities

• Define the long-term, multi-platform vision for a connected EA SPORTS experience, spanning console, mobile, web, and companion applications.
• Translate strategic growth objectives into high-calibre consumer experience principles that put the fan journey at the centre.
• Author and drive long-term experience design roadmaps that anticipate and support future portfolio growth and platform capabilities.
• Map and refine end-to-end fan journeys that connect multiple EA SPORTS experiences, standardising how identity, personalisation, recognition, commerce, and community are experienced.
• Establish, govern, and continuously evolve scalable design systems, UI/UX toolkits, and reusable interaction models across the portfolio.
• Balance the need for network-wide experience consistency with the unique, highly branded visual identity of individual sports franchises.
• Partner directly with the Sr. Director of Product Management and Technical Director to build a user-centred development lifecycle where design, technology, and business goals align.
• Lead collaborative experience workshops and build alignment around shared consumer experiences across different team boundaries.
• Guide design direction and build consensus across disparate teams, studios, and brand partners through collaboration rather than direct authority.
• Explore and prototype next-generation interaction models, including AI-enabled personalisation, spatial design, and real-time sports feed integrations.
• Leverage user research and player data, and run experience design workflows, to continuously iterate and elevate experiences.

Required Experience & Qualifications

• 10+ years of experience leading UX, Product Design, Experience Design, or Creative Direction for world-class, large-scale digital consumer ecosystems or entertainment products.
• A strong portfolio demonstrating the creation of unified, multi-platform design systems and seamless consumer journeys across web, mobile, and console.
• Experience leveraging AI in prototyping and creative or design concepting.
• Proven ability to balance high-level creative strategy with operational execution and governance.
• Mastery of Figma, Adobe Creative Suite, advanced prototyping tools, and modern collaborative design workflows.
• Exceptional executive storytelling, visual communication, and presentation skills, with a track record of building alignment through influence.
• Bachelor's degree in Design, Human-Computer Interaction, Digital Media, or equivalent experience.

About the Company

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programmes, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL and College Football, FC soccer, NHL hockey, and EA SPORTS UFC.