Sales Development Associate

Job Description

Job Description

About Sonic Tools USA

Sonic Tools USA provides premium tool storage systems, organized tool solutions, hand tools, and specialty equipment for professionals in automotive, aviation, industrial, manufacturing, motorsports, and technical environments.

Our customers rely on Sonic to improve efficiency, organization, accountability, and professional performance. Solutions range from individual tool sets to large-scale storage and tool-control programs for enterprise customers.

The Sales Development Associate is an early-career sales role for a motivated professional who is ready to build a structured career in B2B sales.

This position works directly with a Senior Segment Manager to support an existing customer portfolio while developing the skills required to manage independent sales opportunities. Responsibilities include customer follow-up, quote support, CRM activity, pipeline coordination, account research, and new opportunity development.

The role is designed as a progression path into account management, territory sales, and enterprise sales. Advancement will be based on performance, ownership, customer communication, sales discipline, and the ability to manage opportunities with increasing independence.

· Support a Senior Segment Manager with an active book of business across assigned markets and customer segments.

· Assist current customers with product questions, quote requests, order follow-up, and solution recommendations.

· Help move sales opportunities through discovery, proposal, follow-up, and close.

· Conduct targeted outbound prospecting to identify new opportunities within assigned industries and accounts.

· Follow up on inbound leads, website inquiries, configurator activity, trade show contacts, and marketing-generated opportunities.

· Maintain accurate activity, account, contact, task, and opportunity records in Salesforce CRM.

· Prepare quotes, proposals, product information, and customer follow-up materials.

· Learn how to qualify opportunities, identify customer needs, and position Sonic solutions around productivity, organization, efficiency, and tool control.

· Coordinate with sales leadership, operations, customer service, product, and fulfillment teams to support customer success.

· Assist with customer meetings, trade shows, product demonstrations, and occasional onsite installations or walkthroughs.

· Track sales activity, pipeline movement, and follow-up execution with regular coaching and performance feedback.

· Represent Sonic Tools USA professionally in all customer interactions.

· Account management fundamentals

· Territory and pipeline development

· Enterprise and strategic account sales process

· Customer discovery and qualification

· CRM discipline and sales forecasting

· Proposal and quote development

· Solution-based product positioning

· Cross-functional coordination

· Trade show and customer meeting execution

· Long-term relationship management

Sales Development Associate -> Account Manager -> Territory Manager -> Segment Manager -> Enterprise / Strategic Accounts Sales

· 1-4 years of sales, business development, account support, customer success, inside sales, retail sales, or related customer-facing experience.

· Strong written and verbal communication skills.

· Comfortable speaking with business owners, managers, technicians, buyers, and decision-makers.

· Organized, detail-oriented, and reliable with follow-up.

· Coachable and willing to learn a professional sales process.

· Competitive mindset with the maturity to operate within a team environment.

· Comfortable using CRM systems, email, spreadsheets, and basic business software.

· Ability to manage multiple priorities without losing track of details.

· Interest in growing into account ownership and larger sales responsibilities.

· Professional presence and sound judgment in customer-facing situations.

· High school diploma or GED required.

· One or more years of customer-facing, sales, or business development experience preferred.

· Valid driver's license and clean driving record.

· Ability to travel occasionally for trade shows, customer visits, sales meetings, and installations.

· Ability to lift up to 70 lbs. unassisted, with or without reasonable accommodation.

· Strong phone and email communication skills.

· Basic comfort with technology, CRM tools, and Microsoft Office or Google Workspace.

· Bachelor's degree or equivalent professional experience.

· Experience in inside sales, B2B sales, account support, customer success, retail sales, hospitality, automotive, aviation, industrial, or technical markets.

· Interest in tools, equipment, automotive, motorsports, manufacturing, aviation, or technical products.

· Experience using Salesforce or another CRM platform.

· Prior experience supporting a senior salesperson, account manager, or business development leader.

· Fixed annual salary.

· Competitive benefits package including medical, dental, and vision coverage.

· Paid time off and company holidays.

· Sales training and professional development.

· Opportunity to grow into account management, territory sales, and enterprise sales roles.

· Office-based role with direct access to sales leadership, product knowledge, and hands-on coaching.

This role is suited for an early-career salesperson who wants to move beyond transactional selling and develop into a relationship-based, solution-oriented B2B sales professional.

Success in this position requires consistent follow-up, accurate CRM activity, strong customer communication, attention to detail, and a willingness to learn from a senior sales leader. The strongest candidates will show initiative, ask thoughtful questions, take ownership of assigned tasks, and earn the opportunity to manage more complex opportunities over time.