Manager - Integrated Marketing (Activation)

Job Description

Job Description

Description

• Works independently (as primary point of contact or as secondary support) to produce and execute integrated marketing programs on behalf of HCM clients 
• Interface with internal teams, including (but not limited to) Sr. Leadership, Business Development/Sales Directors, Planning, Pre-Sale Marketing, Branded Editorial, Design, Campus & Influencer, Community,  Social, Editorial, Legal, as well as external vendors, client agencies, advertisers, and media partners to ensure program elements are executed per requirements, scope of project, timelines, and budget.

Responsibilities

• Foster, educate, and promote best-in-class service expertise for HCM clients post-sale  
• Manage key programs (with an emphasis on experiential) end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.
• Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
• Own on-site execution of experiential programs, serving as the primary client point of contact; manage run of show, coordinate teams, and troubleshoot in real time to ensure seamless delivery
• Collaborate with schools/universities, third-party production partners, and venue spaces  to research, negotiate, and secure location logistics in accordance to sold experiential scope of work
• Source and manage third-party vendors, including fabrication, AV, staffing, production, and content capture partners
• Work closely with internal creative teams to execute custom deliverables, including custom signage, branded articles, social media posts, influencer content creation, and sampling opportunities. 
• Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
• Demonstrate resourcefulness in problem-solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results within tight timelines or budget constraints.
• Lead and moderate the end-of-campaign debrief process, driving discussion, sharing learnings, and best practices across internal teams
• Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin.

Skills, Knowledge and Expertise

• BA or equivalent
• 3-5 years of experience in event production, experiential marketing, or sponsorship activation
• Strong track record in client service and managing sponsor activations at live events, conferences, festivals, or sporting events
• Experience within various marketing verticals, such as experiential, branded content (video, articles, social, influencer), and digital media execution experience is essential
• Proactive, resourceful problem solver with a “roll up your sleeves” attitude; able to think on their feet and quickly resolve event-related challenges in fast-paced environments
• Strong attention to detail
• Highly organized and the ability to multitask
• Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration

Benefits & Perks

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Flexible PTO and work remotely
• Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
• Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• TalkSpace and ClassPass Benefits