Senior Tracking Specialist (m/w/d)

Senior Tracking Specialist We transform significant moments into beautiful memories. celebrate is a group of brands with the mission to turn beautiful moments into lasting memories across Europe: with high-quality paper goods, photo products, and special gift items. We are looking for a Senior Tracking Specialist (m/w/d) who will take end-to-end responsibility for our tracking infrastructure, restore trust in our data, and build a governance level that enables our teams to work based on a reliable measurement framework. You will establish a central tracking function within our Data Intelligence Unit and connect data analytics with marketing, product, and portfolio. The role is remote-first within Germany and reports to our Head of Data. The annual salary for this position ranges between 69,800€ and 94,400€ (Senior). Your Role End-to-end responsibility for our tracking stack across GA4, Server-Side GTM, Amplitude, and marketing tools, including audit, stabilization, and consent gating Building a tracking governance—event definitions, naming conventions, tracking plans, and change logs—to replace the previous agency-led setup with scalable internal ownership Rollout and enablement of Amplitude as a product analytics platform, so teams can define reliable OKR metrics and launch new features with clean tracking Development of an automated tracking monitoring to detect data quality issues and outages early, including translating technical insights into clear business impact for stakeholders in marketing, product, and engineering Tech-Stack GA4 Google Tag Manager (client-side & server-side) Amplitude Google Ads Meta, TikTok, Pinterest (Ads tracking) BigQuery Your Benefits We value flexibility: remote work, part-time options, modern hardware (Macbooks), collaborative office spaces (Flex Desks) We embrace new work: agile working style, fair pay, competency and leadership models We want you to feel good: Nilo.health, corporate benefits, JobRad, workations, sabbaticals, 30 days of paid vacation, and your personal benefit of choice: Wellpass, Hansefit, or the DB-Jobticket We want to grow with you: internal training, coaching, regular feedback and growth processes, flexible external learning opportunities We are a team: office breakfast and lunch, (voluntary) events, remote team building, office dogs, and exclusive family and friends discounts About celebrate company celebrate company is a group of brands consisting of Atelier Rosemood, celebrate apps, celebrate digital printing, faireparterie, kartenmacherei, and mintkind. Together we cover e-commerce shops, production facilities, and other digital services that focus on turning beautiful moments into lasting memories within Europe. As new work pioneers, we have created an organization where the human being is at the center and is based on trust, self-responsibility, and flexibility. Rosemood