Brand Coordinator

Job Description

Job Description

Lucky Goat Coffee is a specialty coffee production roaster based in Tallahassee, Florida. Since 2010, we have focused on expanding our brand through a growing café portfolio, an expanding franchise system and a booming e-commerce platform with nationwide reach. 

The  Brand Coordinator is responsible for supporting the execution and consistency of the Lucky Goat Coffee brand across retail, cafés, digital platforms, and marketing initiatives. This role coordinates brand assets, supports creative projects, assists with retail and branded merchandise, and helps ensure the Lucky Goat brand is represented consistently across all customer touchpoints. 

This is a full-time position based in Tallahassee, FL reporting to the VP of Branding and working on the Branding team in a collaborative, passionate environment. 

Qualifications  

• Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, Business, or related field preferred 

• 1–2+ years of brand coordination, marketing, creative project coordination, retail merchandising, or related experience preferred 

• Experience coordinating creative projects, managing assets, and working with internal teams and vendors 

• Familiarity with design tools such as Canva and Adobe Creative Suite preferred 
• Familiarity with retail merchandising, branded merchandise, or e-commerce platforms preferred 

Responsibilities  

Brand Management & Consistency  

• Support the execution and consistency of Lucky Goat Coffee brand standards across corporate cafés, franchise locations, wholesale, e-commerce, and marketing channels. 

• Coordinate brand asset organization, including logos, templates, photography, graphics, and other approved creative resources. 
• Assist with reviewing brand materials for accuracy, consistency, and alignment with established brand standards.
  
   
  
   

Brand Experience Coordination  

• Serve as the primary advocate for the customer by representing guest feedback, identifying opportunities for improvement, and championing initiatives that enhance the overall Lucky Goat Coffee experience.  
• Develop and maintain brand standards for customer-facing communications across email, phone, social media, review platforms, and digital channels.  
• Coordinate Lucky Goat Coffee’s philanthropy initiatives through the Lucky Goat Coffee Gives Back program.

Retail & Merchandise  

• Support the Brand Merchandise Associate in the development, coordination, and execution of Lucky Goat Coffee retail merchandise and seasonal product capsules for corporate cafés, franchise locations, and special initiatives. 
• Oversee product research, vendor communication, samples, pricing, and product information. 
• Support inventory tracking, product availability, and merchandise ordering processes as assigned. 

Café & Brand Experience  

• Assist with the execution of brand standards and visual merchandising across corporate and franchise cafés. 
• Support café branding projects, including signage, murals, furniture, décor, and other customer-facing brand elements as assigned. 
• Assist with pre-open brand preparation, ensuring that required signage, merchandise, and branded materials are organized and delivered on time.

Administrative & Operational  

• Maintain brand calendars, project trackers, vendor information, and brand documentation. 

• Coordinate vendor communications, quotes, samples, invoices, and purchase orders as needed. 

• Support Branding Department financial operations, including expense reporting, invoice processing, budget tracking, and other administrative needs to ensure accuracy and fiscal responsibility.
  
   

Benefits  

• Competitive salary ($70,000-75,000)

• PTO

• Benefits package 

• Employee Discount

• 401K along with company match