Product Marketing Manager

Product Marketing ManagerCalling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.The Product Marketing Manager will play a pivotal role in driving the strategy and execution of marketing initiatives for our products. You will be responsible for a suite of products and solutions aligned to key capabilities. You will collaborate with product management, sales, and marketing experts to develop and execute marketing strategies that drive awareness, adoption, and advocacy for specific solutions within a larger Fiserv portfolio. You will work closely with cross-functional teams, including product development, sales, relationship managers, marketing, brand, creative, digital, and media, to ensure the product's successful launch, promotion, and ongoing performance in the market.What you will do:Lead product marketing initiatives independently, demonstrating a proactive approach.Develop clear and compelling product positioning and messaging that resonates with the target audience and communicates product value.Plan, execute, and track marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events to drive product adoption and revenue growth.Work closely with product development, sales, and customer success teams to align marketing strategies with product roadmaps and client needs.Conduct market research and analysis to identify trends and opportunities that inform product positioning and messaging.Analyze campaign performance and iterate strategies based on data-driven insights.Work with sales and product teams to develop an event and trade show strategy; coordinate with internal and external events teams to execute logistics.Prioritize multiple projects, manage timelines, and coordinate resources effectively to meet deadlines.What you will need to have:5+ years of experience in designing and developing strategic marketing programs, such as digital marketing, content marketing, social media, email marketing, sales enablement and events.3+ years of experience in creating and managing product marketing campaigns.Bachelor's degree or an equivalent combination of education, work, and/or military experience.What will be great to have:3+ years' experience in the Payments, FinTech, or Financial Services industry.Proficiency in marketing tools and data analysis.Exceptional organizational skills and self-discipline to manage multiple projects and deadlines.Strong interpersonal skills with the ability to collaborate effectively with diverse teams.Ability to balance collaboration and independence.Important info about this role:We're better together. This role is fully on-site.Ability to travel up to 10% of the time and work weekends/evenings, as necessary.In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.Perks at Work:We're #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.Advance your career with training, development, certification, and internal mobility opportunities.Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.Salary Range $68,100.00 - $121,600.00 These pay ranges apply to employees in New Jersey, New York and California. Pay ranges for employees in other states may differ.It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran. For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity which may be delivered as a mix of cash bonus and equity awards in the Company's sole discretion.Thank you for considering employment with Fiserv. Please: Apply using your legal name Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact View email address on click.appcast.io. Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv's Disability Accommodation Policy for additional information.Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate Fiserv email address.