Marketing Specialist - Sioux City

Marketing Specialist

Are you a creative storyteller who wants your work to make a real impact? Join Goodwill as a Marketing Specialist and use your talents to help build more than just a brand—you'll help build lives. In this dynamic, mission-driven role, you'll create engaging content, support community partnerships and events, and bring our mission to life. We're looking for an enthusiastic, adaptable marketing professional with strong communication skills, creativity, and a passion for serving others. If you're ready to collaborate with a fun, positive team that values creativity, community, and purpose, this is the opportunity for you.

Position Type: Full-Time

Wages: $24.04 hourly

In accordance with the Goodwill of the Great Plains mission, we are committed to providing a competitive total compensation package, including salary and benefits, that will attract, retain, and reward high performing employees who share a passion for transforming lives through the dignity of work. Goodwill of the Great Plains strives to make employee compensation performance-based, competitive to organizations with similar missions, and commensurate for the individual's level of responsibility.

Responsibilities:

• Maintain and evolve the organization's visual brand across all platforms (web, social, print, and physical spaces).
• Design high-impact marketing materials, including community toolkits, print signage, and social media content.
• Translate complex community data, goals, and feedback into beautiful, easy-to-understand infographics and visualizations.
• Create visual storytelling of our community impact through photography and/or short-form video content.
• Identify and recruit community partners (non-profits, local businesses, and influencers) to expand our reach.
• Act as the primary point of contact for community members, ensuring their voices are reflected in our visual and strategic output.
• Plan and execute community events that feel "on-brand" and welcoming.
• Maintain a visual social media calendar that balances promotional posts with community partnership and mission storytelling.
• Interview partners and community members to create "Success Stories" featuring professional photography and layout design.
• Assists with the Goodwill Shoe Program territory wide.
• Works with marketing team and cross-departmental teams to attend special events.
• Represents Goodwill in the public media as needed.
• Provides support to departmental team members regarding media inquiries and requests for presentations and tours.
• Regularly travel to Goodwill locations or special events to promote and support marketing initiatives (including attendance at job fairs or marketing events on occasional evenings and weekends).
• Assist in printing marketing materials and completing marketing requests submitted by departmental team members.

Qualifications:

• Degree in Marketing, Communications, Graphic Design or a related field, or an equivalent combination of education and 2–5 years of relevant work experience.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Demonstrated experience with graphic design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar programs.
• Knowledge of social media platforms (Facebook, Instagram, LinkedIn, Tik Tok) with experience creating engaging, brand-aligned content; familiarity with current trends preferred.
• Strong writing skills; experience in creative content development or journalism needed.
• Must pass acceptable background check, possess valid driver's license and proof of insurance.
• Event planning or coordination experience preferred but not required.

While the benefits are great, Goodwill's mission is really at the heart of all we do. When you join the Goodwill team you are not just joining the company, you are becoming part of our family. You could be eligible for a Personal Day, Birthday Day Off, and 6 Paid Holidays upon hire. With eligibility for Health Dental, and Vision Insurance after 30 days of employment. See more benefit details on the careers tab at Apply today to become a part of something great!

Goodwill of the Great Plains provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type without regard to any characteristic protected by federal, state or local laws.