Senior Digital Project Manager
Free People
Role Summary FP Movement is seeking a Senior Digital Project Manager to lead the delivery of complex, cross-
functional initiatives that advance our digital commerce and user experience capabilities. This role
sits at the center of business, technology, analytics, and growth teams - ensuring initiatives are
delivered on time, aligned to strategic priorities, and drive meaningful business outcomes.
This individual will play a critical role in driving large-scale digital and operational transformation
efforts, with an initial focus on the evolution of our e-commerce into the future, inclusive of new
technology and data initiatives that enhance personalization, customer experience, and decisioning
capabilities. Over time, this role may flex across a range of digital priorities, including platform
enhancements, customer experience initiatives, and operational improvements.
This position has high visibility with the FP Movement and URBN senior leadership and requires a
leader who communicates with clarity and precision - proactively identifying risks, surfacing
decisions, and driving alignment across stakeholders, but especially driving progress.
The ideal candidate operates with a high degree of autonomy, creates momentum across teams
without direct authority, and consistently moves work forward while maintaining alignment to
broader business goals. Role Responsibilities Digital & Transformation Delivery
• Lead end-to-end delivery of our digital commerce evolution, ensuring alignment to business
goals, timelines, and measurable outcomes.
• Drive execution across a portfolio of initiatives, with initial emphasis on commerce (e.g.,
personalization, check out, customer data, and localization).
• Translate business needs into actionable plans, ensuring alignment between business
stakeholders and technical teams.
• Contribute to shaping roadmaps and sequencing of work across digital and technology
teams. Project & Program Management
• Build and manage detailed project plans, including milestones, dependencies, risks, and
resource needs.
• Monitor progress and proactively identify risks, implementing mitigation strategies and
escalating when needed.
• Establish and lead governance forums, status updates, and working sessions to maintain
momentum and alignment.
• Coordinate internal and external teams to ensure seamless execution.
Stakeholder Management & Communication
• Serve as a key connector between business, digital, analytics, and technology teams.
• Build strong relationships and guide stakeholders through complex decisions to maintain
forward progress. • Deliver clear, concise updates to senior leadership, including risks, dependencies, and
decisions required.
• Proactively identify and resolve misalignments across teams.
Operational Readiness & Change Management
• Support adoption of new capabilities, tools, and processes through thoughtful rollout
planning and communication
• Partner with teams to ensure operational readiness, including documentation, workflows,
and governance models.
• Help teams adapt to new ways of working in a rapidly evolving digital environment.
About you: Role Qualifications Project Management Expertise • 6+ years of project or program management experience, preferably within digital, technology,
retail, agentic or marketing environments.
• Experience working on complex companies, preferably multi-national or global in nature
• Proven ability to manage multiple complex initiatives simultaneously and deliver measurable
outcomes.
• Strong experience building and managing detailed project plans, timelines, and cross-
functional dependencies. Digital, Marketing & Data Fluency
• Experience working on digital, marketing technology, e-commerce or data-related initiatives.
• Familiarity with concepts such as customer data, personalization, analytics, and digital
experience platforms.
• Ability to translate between technical and business teams, simplifying complex concepts. Leadership & Communication
• Demonstrated ability to lead cross-functional teams without direct authority.
• Excellent communication skills, with the ability to synthesize complex topics for senior
audiences.
• Strong stakeholder management and relationship-building capabilities.
Change Management
• Experience supporting rollout and adoption of new tools, processes, or capabilities.
• Ability to influence teams and drive alignment in evolving environments. The Perks URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit EEO Statement URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
functional initiatives that advance our digital commerce and user experience capabilities. This role
sits at the center of business, technology, analytics, and growth teams - ensuring initiatives are
delivered on time, aligned to strategic priorities, and drive meaningful business outcomes.
This individual will play a critical role in driving large-scale digital and operational transformation
efforts, with an initial focus on the evolution of our e-commerce into the future, inclusive of new
technology and data initiatives that enhance personalization, customer experience, and decisioning
capabilities. Over time, this role may flex across a range of digital priorities, including platform
enhancements, customer experience initiatives, and operational improvements.
This position has high visibility with the FP Movement and URBN senior leadership and requires a
leader who communicates with clarity and precision - proactively identifying risks, surfacing
decisions, and driving alignment across stakeholders, but especially driving progress.
The ideal candidate operates with a high degree of autonomy, creates momentum across teams
without direct authority, and consistently moves work forward while maintaining alignment to
broader business goals. Role Responsibilities Digital & Transformation Delivery
• Lead end-to-end delivery of our digital commerce evolution, ensuring alignment to business
goals, timelines, and measurable outcomes.
• Drive execution across a portfolio of initiatives, with initial emphasis on commerce (e.g.,
personalization, check out, customer data, and localization).
• Translate business needs into actionable plans, ensuring alignment between business
stakeholders and technical teams.
• Contribute to shaping roadmaps and sequencing of work across digital and technology
teams. Project & Program Management
• Build and manage detailed project plans, including milestones, dependencies, risks, and
resource needs.
• Monitor progress and proactively identify risks, implementing mitigation strategies and
escalating when needed.
• Establish and lead governance forums, status updates, and working sessions to maintain
momentum and alignment.
• Coordinate internal and external teams to ensure seamless execution.
Stakeholder Management & Communication
• Serve as a key connector between business, digital, analytics, and technology teams.
• Build strong relationships and guide stakeholders through complex decisions to maintain
forward progress. • Deliver clear, concise updates to senior leadership, including risks, dependencies, and
decisions required.
• Proactively identify and resolve misalignments across teams.
Operational Readiness & Change Management
• Support adoption of new capabilities, tools, and processes through thoughtful rollout
planning and communication
• Partner with teams to ensure operational readiness, including documentation, workflows,
and governance models.
• Help teams adapt to new ways of working in a rapidly evolving digital environment.
About you: Role Qualifications Project Management Expertise • 6+ years of project or program management experience, preferably within digital, technology,
retail, agentic or marketing environments.
• Experience working on complex companies, preferably multi-national or global in nature
• Proven ability to manage multiple complex initiatives simultaneously and deliver measurable
outcomes.
• Strong experience building and managing detailed project plans, timelines, and cross-
functional dependencies. Digital, Marketing & Data Fluency
• Experience working on digital, marketing technology, e-commerce or data-related initiatives.
• Familiarity with concepts such as customer data, personalization, analytics, and digital
experience platforms.
• Ability to translate between technical and business teams, simplifying complex concepts. Leadership & Communication
• Demonstrated ability to lead cross-functional teams without direct authority.
• Excellent communication skills, with the ability to synthesize complex topics for senior
audiences.
• Strong stakeholder management and relationship-building capabilities.
Change Management
• Experience supporting rollout and adoption of new tools, processes, or capabilities.
• Ability to influence teams and drive alignment in evolving environments. The Perks URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit EEO Statement URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Vacancy posted 1 day ago
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