Senior Social Media Strategist

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on

TIME's America's Best Companies 2026 List

, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit

Requisition ID:

21624 Remote Work Available:

Yes Senior Social Media Strategist Department:

Digital Marketing Reporting to:

Senior, Social Media Manager Location:

Remote / Florida / Travel up to 40% throughout FL/GA Type

: Mid Level (4+ years’ experience preferred) Position Summary This position will report to the Senior, Social Media Manager, on the Digital Marketing team, a part of Marketing Department. Top-level duties include documenting Trulieve’s corporate social media branding, tonality, and identity across Facebook, Instagram, YouTube, Twitter, LinkedIn, live-streaming, recorded video and more. This role will also have managerial responsibilities, which will provide direction and mentorship with content team to brief in programs, build timelines and execute within brand guidelines. Responsibilities: Implement Social Strategy led by Senior Social Manager, curating to your specific markets Capture video content across in-store activations, community events, and physician engagement. Build social calendar and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Lead and mentor team of content creatives, giving them clear direction and guidance to execute programs Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information Collaborate with other departments to manage reputation, identify key players, and coordinate action Develop brand tone and voice, leading copywriting on Trulieve corporate channels to deliver on all social content. Skills and Qualifications: Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required) Social media management 4+ years’ experience preferred Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar Travel: 40-50% in field visits (Florida and Georgia) Flexibility of hours – nights and weekends Technology proficiency Belief in relationship building and working as part of a team to achieve goals/results Organized, responsible and flexible in a fast-paced growth environment WORK SCHEDULE: 40 hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends and holidays Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays. Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.