B2B Campaign Manager

About Lucidya
Lucidya is a fast-growing SaaS company empowering brands in the MENA region to deliver world-class customer experiences using AI-powered customer intelligence. With ambitious growth goals and a focus on innovation, we are expanding our team to support and accelerate demand generation across key markets.

The Role
We’re looking for an experienced and results-driven Campaign Manager to lead the execution of integrated marketing campaigns across the GCC region. As a critical member of the Growth Marketing team, you will plan, launch, and optimize campaigns across channels and touchpoints to support demand generation, drive qualified leads, and contribute to revenue growth.

This is a strategic and hands-on role reporting to the Head of Growth Marketing, with strong collaboration across Paid Media, Content, Product Marketing, and Sales.

Requirements

• Key Responsibilities
  Integrated Campaign Management: Plan and execute end-to-end integrated campaigns (email, ABM, events, content, and digital channels) that drive awareness, engagement, and pipeline.
• Cross-functional Collaboration: Partner closely with Sales, Product, Content, and Paid Media teams to align on objectives, messaging, and execution.
• Event Support: Coordinate campaign-led events such as webinars, roundtables, and partner activations as part of broader campaign efforts.
• Campaign Planning: Develop and maintain campaign roadmaps and calendars aligned with business priorities and product GTM plans.
• Audience Segmentation: Tailor campaigns to resonate with key personas and regional market needs, especially Arabic-speaking audiences.
• Budget Management: Own campaign budgets, including planning, tracking, and reallocation to maximize ROI.
• Performance Analysis: Define KPIs, monitor performance across all campaign elements, and optimize based on data.
• ABM Execution: Apply Account-Based Marketing strategies where relevant to target strategic accounts.
• Localization: Adapt content and messaging to cultural and business nuances across KSA and the GCC.
• Trend Awareness: Stay up to date with marketing best practices, competitor activities, and regional market trends.

What You’ll Achieve in the First 90 Days

• Build and launch at least one multi-channel campaign for a key vertical or product.
• Develop a campaign roadmap and calendar for the upcoming quarter.
• Deliver a budget plan and channel allocation strategy.
• Implement basic reporting dashboards to track campaign effectiveness.
• Build alignment with sales and content teams for smoother campaign execution.

What We’re Looking For
Must-Haves

• 3–5+ years of experience in campaign management, B2B marketing, or integrated marketing.
• Experience in SaaS, tech, or B2B demand generation.
• Strong understanding of Account-Based Marketing principles and execution.
• Regional experience targeting KSA and Arabic-speaking markets.
• Experience collaborating with sales teams on shared revenue and lead goals.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Strong project management, organizational, and communication skills.
• Proficiency in Arabic and English (written and spoken).
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

Nice-to-Haves

• Experience working in high-growth startups or scale-ups.
• Familiarity with event marketing and field marketing execution.
• Understanding of paid media and content collaboration workflows.
• Background in customer journey mapping and conversion funnel optimization.

Soft Skills

• Ownership mindset and strong attention to detail.
  Collaborative and proactive in cross-functional team settings.
• Comfortable managing multiple projects and priorities.
• Creative, curious, and motivated by results.

Why Join Lucidya?

• Work in a mission-driven, AI-powered tech company at the forefront of customer experience in the region.
• Be part of a collaborative, passionate, and data-driven Growth team.
• Opportunity to make a measurable impact on brand visibility, demand generation, and revenue.
• Competitive salary, flexible setup, and professional growth opportunities.

Interview Process

1. Screening Interview with our Talent Partner (MawHub)
2. First Interview with the Head of Growth Marketing.
3. Task Assignment
4. Final Presentation Interview