Email Marketing Manager

Email Marketing Manager

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

As an Email Marketing Manager at the Weather Company, you will help us connect with our customers in ways that delight them and motivate them to take core actions. You'll work closely with our marketing team and email newsletter lead.

The impact you'll make:

• Develop and implement email strategies in partnership with the marketing team to drive user acquisition, engagement, and retention.
• Identifying target segments, defining campaign goals, and determining the optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.
• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
• Work with design to create visually appealing email templates that are responsive across devices and browsers.
• Design, execute, and analyze A/B tests and other experiments to optimize user journeys and conversion rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
• Other duties as assigned.

What you've accomplished:

• A bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience as an email marketer or in a marketing role.
• Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Mailchimp, Braze, Constant Contact, and other marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• Proficiency in data analysis and reporting using tools such as Amplitude and mParticle.
• Being accustomed to A/B testing
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.

Nice to have:

• Outstanding copywriting and editing skills to craft engaging email content.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalization and dynamic content strategies.
• Experience in Braze (optional).

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options, including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment