Programmatic Manager

Walk-In Media is seeking an experienced, detail-oriented Programmatic Manager to join our Media Department in the Flatiron District of New York City. This is a hands-on, execution-focused role responsible for the day-to-day management of programmatic campaigns across display, video, CTV/OTT, audio, and emerging digital channels. The ideal candidate brings deep fluency in the programmatic and ad tech landscape, has direct DSP operating experience, and is comfortable working closely with planning, analytics, and ad operations teams to deliver measurable outcomes for clients. This role requires a start-up mindset — the ability to shape process, contribute to strategy, and help evolve Walk-In Media’s programmatic product offering as the ecosystem rapidly evolves. The Programmatic Manager works collaboratively alongside the Media Director and channel planners to ensure campaigns are set up, trafficked, and optimized with precision. A strong point of view on cookieless targeting, 1st-party data activation, and emerging identity solutions is essential. Campaign Management Manage programmatic campaigns end-to-end across display, video, CTV/OTT, audio, native, and DOOH; oversee setup, trafficking, QA, pacing, and delivery management across all active DSPs and clients simultaneously. Monitor live campaigns daily and apply optimizations against client-defined KPIs (CPM, CPC, CPA, ROAS, brand lift, reach/frequency, etc.); manage budgets, bid strategies, and spend allocations in real time. Implement and test advanced buying approaches including PMP/PG deals, direct reservation, and open auction strategies; oversee audience segmentation, targeting layering, and 1st-party data onboarding. Troubleshoot delivery, discrepancy, and technical issues across pre-production and live campaigns; maintain campaign documentation including media plans, specs, setup trackers, and QA checklists. Operate with expertise across major DSPs — specifically DV360, The Trade Desk (TTD), and Amazon DSP; manage ad serving and campaign tracking via Google Campaign Manager 360 (CM360), including pixel setup, trafficking, and reporting. Evaluate and recommend new DSPs, data partners, brand safety tools, and ad tech solutions; assist in designing custom bidding strategies and automation approaches to improve campaign performance and workflow efficiency. Translate media strategies and audience briefs into executable programmatic targeting plans; serve as a key contributor in campaign kick-off meetings, client calls, and quarterly business reviews. Partner with planning and analytics teams to ensure tracking, attribution, and reporting are properly configured and aligned with client goals; provide optimization recommendations and post-campaign analysis to internal teams and clients. Advise clients on programmatic industry trends, the competitive landscape, and platform developments; contribute to new business pitches by presenting programmatic capabilities, case studies, and POVs on emerging opportunities. Analytics, Reporting & Optimization Analyze campaign performance data to identify trends, opportunities, and areas for improvement; build and deliver clear performance reports and insights for clients and internal stakeholders. Work with the analytics team on attribution methodology, measurement frameworks, and incrementality testing; ensure tracking pixels, UTM parameters, and tags are correctly implemented and firing across all campaigns. Surface insights and competitive intelligence to broader internal teams; develop and maintain in-platform best practices, activation process guides, and workflow documentation. Team Development Mentor and support junior programmatic staff; contribute to internal training, knowledge-sharing, and the ongoing development of the agency’s programmatic capabilities. Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts, including integrated media efforts and case studies. Qualifications & Experience 4+ years of hands-on programmatic experience in an agency, trading desk, or in-house media environment; candidates from agency, client-side, and sell-side backgrounds are welcome. Proven expertise in DV360 and The Trade Desk (TTD); Amazon DSP experience strongly preferred. Proficiency with Google Campaign Manager 360 (CM360) for ad serving, trafficking, and reporting is required. Strong understanding of the programmatic ecosystem: RTB, PMPs, PG deals, SSPs, DMPs, CDPs, brand safety, viewability standards, and the evolving identity landscape (UID2, contextual targeting, data clean rooms). Strong analytical skills — ability to interpret performance data, identify trends, and translate findings into actionable recommendations. Advanced Excel required (pivot tables, XLOOKUPs, data formatting); SQL or BI tool familiarity is a bonus. BA/BS degree required; emphasis in Marketing, Advertising, Business, Economics, or a quantitative discipline preferred. Full working knowledge of Microsoft Office (Excel, Outlook, PowerPoint, Word) required. Tools & Technology Required: DV360 and/or The Trade Desk (TTD); Google Campaign Manager 360 (CM360); advanced Excel (pivot tables, XLOOKUPs, budget pacing); UTM parameter and pixel tracking knowledge. Preferred: Amazon DSP; Xandr or Yahoo DSP; DMP/CDP platforms (LiveRamp, Salesforce DMP, or equivalent); data visualization tools (Looker Studio, Tableau); media reporting platforms (Funnel.io or equivalent); GA4; SQL or BI tools. Core Competencies Deep programmatic practitioner with a strategic mindset; translates complex ad tech into clear client-facing recommendations and business outcomes. Comfortable owning DSP execution while contributing to broader channel strategy. Highly organized, detail-oriented, and self-motivated; able to manage multiple campaigns and competing priorities simultaneously. Confident client-facing communicator with strong written and verbal skills. Collaborative team player who thrives in a fast-paced independent agency environment. Preferred Certifications #J-18808-Ljbffr