National Education & Brand Experience Manager

At EX NIHILO, fragrance is more than a product—it is an expression of individuality, artistry, and modern luxury. Founded in Paris to challenge convention, EX NIHILO redefines haute perfumery through exceptional craftsmanship, creative freedom, and bespoke personalization. The National Education & Brand Experience Manager is the steward of this vision across North America. This role is responsible for creating, executing, and elevating the Maison's education strategy while serving as one of the brand's most visible ambassadors. As the voice of EX NIHILO—second only to the founders—this individual transforms the founders' vision into unforgettable learning experiences, luxury client journeys, and compelling brand storytelling that inspire retail teams, clients, press, and industry partners alike. The ideal candidate is equally a strategist and an executor: a visionary who develops innovative educational programs and experiential initiatives while confidently leading them in the field. Through deep fragrance expertise, exceptional storytelling, and executive presence, this leader will elevate every touchpoint of the EX NIHILO experience—from boutique consultations and retail education to press events, VIP experiences, and industry presentations. Key Responsibilities Develop and execute the North American education strategy in partnership with Global Education, Sales, Marketing, and executive leadership. Create innovative education programs supporting product launches, fragrance collections, craftsmanship, luxury selling, and brand heritage. Design engaging learning tools including facilitator guides, digital learning modules, videos, interactive presentations, fragrance discovery guides, and client consultation resources. Develop scalable education platforms that support boutiques, field teams, and retail partners while ensuring consistency across all channels. Measure learning effectiveness through assessments, retail performance metrics, field feedback, and learner engagement. Fragrance Expertise & Olfactive Education Serve as the regional authority on EX NIHILO fragrances, perfumery, ingredient storytelling, fragrance construction, and olfactive families. Develop educational programs that deepen understanding of fragrance composition, note evolution, raw materials, concentration, craftsmanship, and artistic inspiration. Educate teams on the emotional, sensory, and technical dimensions of fragrance, empowering them to deliver elevated consultations and personalized recommendations. Inspire retail teams to confidently tell the story behind every fragrance, collection, ingredient, and collaboration Champion the art of fragrance layering and scent wardrobe creation, enabling advisors to curate bespoke experiences unique to every client. Client Experience & Luxury Service Excellence Design signature luxury client experiences that embody the elevated standards of EX NIHILO. Develop consultation methodologies that foster discovery, personalization, emotional connection, and long-term client relationships. Create service rituals and experiential selling tools centered around bespoke fragrance consultations, layering, personalization, and scent wardrobe building. Partner with Sales and Marketing to continuously evolve the client journey across boutiques, retail partners, and experiential activations. Brand Ambassador & Experiential Leadership Serve as the primary education spokesperson and luxury ambassador for EX NIHILO throughout North America. Represent the Maison with authenticity and executive presence across all customer-facing experiences. Develop, and personally lead fragrance masterclasses, retailer conferences, boutique openings, VIP client events, launch celebrations, and large-scale experiential activations. Host immersive fragrance experiences that bring the artistry of perfumery and the founders' vision to life through compelling storytelling and hands-on discovery. Lead customer-facing presentations, keynote sessions, executive meetings, panel discussions, and industry events, representing EX NIHILO with confidence and credibility. Coach boutique teams and field leaders in luxury presentation skills, public speaking, experiential selling, and storytelling to ensure a consistently elevated brand experience. Execute every event with exceptional attention to detail, ensuring flawless delivery from concept through execution while maintaining the highest standards of luxury hospitality. Cross-Functional Collaboration Partner closely with Sales leadership to align education initiatives with commercial priorities and retail performance goals. Collaborate with Marketing to integrate education into campaigns, product launches, social storytelling, and experiential marketing initiatives. Collaborate with Founders and HQ to adapt international content for the North American market while maintaining brand consistency. Foster strong relationships across boutiques, retail partners, corporate teams, and global stakeholders to drive a unified brand experience. Qualifications Bachelor's degree preferred. 7+ years of experience in luxury fragrance, beauty, prestige retail, or luxury client experience. Demonstrated expertise in fragrance, olfactive storytelling, and luxury consultation. Proven success designing education curriculum and leading large-scale educational initiatives. Exceptional presentation, facilitation, and public speaking skills with the confidence to represent the brand at executive, media, and consumer events. Experience leading VIP experiences, press events, customer-facing activations, and luxury experiential programming. Outstanding storytelling ability with the capacity to translate complex fragrance concepts into memorable client experiences. Strong project management skills with exceptional attention to detail. Collaborative leadership style with the ability to influence across multiple departments and external partners. Willingness to travel up to 60%. Core Competencies Luxury Fragrance Expertise Founder-Led Brand Storytelling Executive Presence Public Speaking & Facilitation Client Experience & Relationship Building Curriculum Development & Instructional Know how Cross-Functional Collaboration Strategic Planning Creativity & Innovation Project Management Location: Preferred location - Los Angeles, Dallas, Miami, or New York City #J-18808-Ljbffr EX NIHILO PARIS