VP, Product Marketing

VP, Product Marketing Define The Category. Shape The Market. Drive What's Next. IQM is redefining advertising for highly regulated industries through AI-driven audience intelligence, precision targeting, and outcome-focused media buying. Our platform helps healthcare, political, and specialty advertisers navigate increasingly complex environments with greater transparency, smarter decision-making, and measurable results. We’re building a team of visionary operators and market leaders who want to shape how the next generation of advertisers buy, optimize, and measure media. Job Opportunity We are seeking a Vice President of Product Marketing to join IQM’s leadership team and define how our platform is positioned, launched, and adopted across regulated industries. This leader will shape compelling product narratives, lead go‑to‑market strategy, and communicate IQM’s value to political, healthcare, and BFSI advertisers. The role combines strategic leadership with hands‑on execution and close collaboration across Product, Sales, Demand Gen, Brand, Customer Success, and Compliance. As part of an AI‑first marketing organization, the VP will also leverage AI agents and modern tooling to scale content creation, vertical‑specific messaging, and customer‑facing assets. As IQM continues advancing workflow automation and outcome‑driven optimization, this leader will play a critical role in building market trust and clearly articulating the measurable impact of our platform. Think About It: Are you drawn to making sophisticated AdTech intuitive and valuable for customers? Do you thrive at the crossroads of AI‑powered marketing operations and go‑to‑market momentum? Are you energized by partnering across functions to shape how IQM shows up in the market? Do you want to define IQM's voice as we expand our leadership in regulated verticals? If this sounds like you, you'll have the chance to define IQM's narrative, build category presence, and amplify the impact our products deliver to customers worldwide. This role is hybrid, meaning team members are expected to work one to two days per week in person at our office location in NY. At this time, IQM does not sponsor new applicants for employment authorization for this position. What You’ll Do Strategic Positioning & Go-to-Market: Own product marketing vision and category narrative across regulated verticals; lead competitive intelligence, analyst relations, and on‑demand buyer intelligence for strategic pursuits. Drive go‑to‑market for launches end‑to‑end: positioning, messaging, pricing and packaging, value‑based ROI and TCO frameworks, and integrated campaign execution. Build repeatable vertical sprint playbooks that package narrative, sales tools, and customer‑facing artifacts into deployable kits refreshed at platform velocity. Sales Enablement & Revenue Acceleration: Design the sales operating system in partnership with Sales: enablement, training, discovery frameworks, battlecards, objection handling, and adoption metrics that lift win rate and compress sales cycles. AI, Digital Experience & Content Operations: Deploy AI agents and modern tooling to scale marketing content production with brand‑consistent quality controls and a measurable cost‑per‑asset trajectory. Own marketing digital properties end‑to‑end (corporate website, brand hub, customer‑facing roadmap tool, vertical landing pages); manage vendor and agency selection. Industry Presence, Partnerships & Ecosystem Strategy: Define industry footprint across regulated‑vertical conferences and trade organizations; own event strategy from pre‑event narrative through post‑event pipeline measurement; build the junior field marketing function. Position the platform within identity, data, and clean‑room ecosystems; lead measurement narratives, manage analytics consultant engagements, and convert partnership integrations into customer‑ready stories and joint GTM motions. Cross‑Functional Leadership & Organizational Development: Operate across Product, Sales, Customer Success, Demand Generation, Legal and Compliance, and Brand to influence roadmap, drive advocacy, ensure regulatory‑compliant messaging, and align awareness with pipeline. Build, mentor, and lead a product marketing organization spanning technical, vertical, and content expertise; hire across all levels; track KPIs including ARR influenced, win‑rate lift, attach rates, sprint utilization, event‑sourced pipeline, and content production efficiency. Who You Are 10+ years of marketing leadership with 5+ in product marketing, paired with the executive communication craft to define category narratives for technically complex platforms. Track record leading product launches and integrated GTM (positioning, pricing, packaging, enablement) in AdTech. Deep experience marketing to regulated buyers in political, healthcare, or cannabis sectors, with fluency in the relevant compliance frameworks. AdTech domain expertise across identity, clean rooms, measurement, and ecosystem partnerships, with the commercial instinct to make technical integrations land with revenue buyers. Proven leader of multi‑disciplinary teams, with the analytical rigor to attribute program impact to revenue. We're Excited If You Have A track record applying AI agents and modern tooling to scale content production, with prior ownership of marketing digital properties at scale (website, brand systems, customer‑facing tools). Experience operating in pod‑based or capability‑based team structures. Operating discipline to orchestrate vendors, agencies, and industry presence across a multi‑vertical event calendar. Working at IQM At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too! 100% Employer‑Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs. Health and Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way. Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between. Total Well‑Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work. At IQM, we’re not just building a team, we’re creating a workplace where you can thrive! Protect Yourself From Job Scams At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address. If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message. About IQM IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions. Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top‑tier third‑party data sources, and IQM’s proprietary AI‑driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats. Over the past year, IQM has been awarded: Best New Product: IQM Power Segments — Reed Awards, 2026 Engineering Team of the Year — CampaignTech Awards, 2025 Best Customer Service | Tech Vendor — CampaignTech Awards, 2025 Best Demand‑Side Platform — MarTech Breakthrough Awards, 2025 Best Demand‑Side Technology — AdExchanger Awards, 2025 Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025 Highlighting IQM's leadership in innovation and excellence in programmatic advertising. For more information, visit iqm.com #J-18808-Ljbffr