Fractional TV Media Manager

At Javvy, we’re building the future of coffee — guilt-free, wellness-driven, and made for modern life. We help people ditch the junk, skip the lines, and create indulgent café-style coffee at home — better for you, better for your day. Javvy is reimagining coffee through clean ingredients, functional nutrition, and convenience without compromise. We’ve grown from a cult-favorite DTC brand to a fast-scaling omnichannel business, expanding into major retail while building a passionate community of modern coffee lovers. The Opportunity We’re looking for a Fractional TV Media Manager to own and scale Javvy’s Linear TV channel as a performance-driven acquisition engine. This is a part-time role (~10 hours/week to start), designed for a senior operator who can bring structure, discipline, and accountability to a small but growing channel. As TV scales, there is opportunity to expand scope over time. You’ll be responsible for driving performance and ensuring TV earns its place in our growth mix—primarily through strong strategy, rigorous analysis, and tight agency management. This role is high-ownership but not execution-heavy. You’ll work through our agency and internal team to guide decisions, pressure-test strategy, and continuously improve results. What You’ll Own Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions Review and pressure-test media plans, network mix, dayparts, and spend allocation Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed) Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities Develop and refine incrementality frameworks to understand the true impact of TV Identify wasted spend and opportunities to scale what’s working Translate performance insights into clear direction for the agency and internal teams Partner with growth, analytics, and creative to align on testing priorities and measurement Report on performance, key insights, and recommended next steps to leadership 5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience Experience managing or overseeing $5M+ annual TV spend Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness) Strong experience managing and pushing agencies to improve performance Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics Highly analytical and comfortable working with performance data Rigorous testing mindset with a track record of continuous optimization Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact) Ability to operate autonomously and prioritize effectively in a fast-paced environment Clear and direct communicator who can influence decisions and drive accountability #J-18808-Ljbffr Javvy Coffee Company