Senior Associate Product Manager - Digital Originations (Hybrid, Richmond, VA)

The Senior Associate Product Manager will serve as a strategic leader responsible for shaping and executing the vision for digital deposit account opening and onboarding experiences. This role will partner closely with the digital, marketing, technology and operations teams to deliver seamless, customer-centric solutions that drive growth, efficiency, and compliance.

Position Accountabilities

• Define and own the digital deposit origination strategy aligned with organizational goals.
• Identify market trends, customer needs, and competitive insights to inform digital origination roadmap.
• Lead vendor selection and management for digital deposit origination platforms and related services.
• Ensure vendor performance meets business objectives.
• Design and continuously improve the end-to-end digital deposit account opening experience.
• Collaborate with the digital technology team to optimize UX/UI to ensure intuitive, frictionless journeys.
• Partner with technology to integrate digital origination platforms with other core systems, including online banking, CRM and other customer-facing or operational platforms to ensure seamless data exchange and deliver a unified, consistent customer and teammate experience.
• Establish and track KPIs such as conversion rates, time-to-open, abandonment rates, and customer satisfaction.
• Use data-driven insights to optimize processes and enhance outcomes.
• Work with technology teams to implement solutions, manage integrations, and ensure scalability.
• Partner with legal, compliance and risk teams to maintain regulatory adherence.

Organizational Relationship

This position reports to the Head of Banking Product and Strategy.

Position Qualifications

Education & Experience

• Bachelor's degree required
• 5+ years of experience in digital banking, product management, or Fintech.
• Proven track record in product management, digital originations or onboarding platforms.

Knowledge & Skills

• Strong analytical, strategic thinking, and vendor negotiation skills.
• Excellent communication and stakeholder management abilities.
• Strategic mindset with ability to translate vision into actionable items.
• Customer-first approach with deep understanding of digital user experience.
• Data-driven decision-making and KPI management.
• Ability to thrive in a fast-paced, collaborative environment.

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting


We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.

Equal Opportunity Employer
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