Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing

Job Description Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing Join Takeda as a Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing out of our Cambridge, MA office. In this role, you will partner closely with cross-functional teams to elevate the patient experience and drive meaningful engagement across the PI/CIDP rare disease patient journey. You will be responsible for developing, executing, measuring and optimizing patient-facing initiatives across the direct-to-consumer ecosystem, ensuring every touchpoint advances strategic brand objectives and delivers value to patients and caregivers. You will also be responsible for successfully building upon the company’s reputation and credibility within the PI/CIDP communities, establishing strong relationships with patient advocacy groups and collaborating with field teams to support physician and patient engagement activities. How you will contribute: Support the development and execution of patient-centric marketing campaigns that are aligned with the overall brand strategy. Lead the creation of promotional tactics and materials, including development of creative briefs and oversight of agency execution. Navigate promotional assets through the medical, legal and regulatory review and approval process. Partner with Insights & Analytics to translate patient insights, market research, and performance data into actionable marketing recommendations. Manage relationships with agency partners, holding them accountable to Takeda USBU policies, standards, timelines and budgets. Lead key workstreams emerging from the annual Brand Planning process from ideation to execution, including measurement and evaluation of performance. Foster and maintain relationships with patient advocacy organizations to strengthen community engagement and support the successful execution of patient advocacy initiatives and events. Ensure all resources and initiatives are aligned with Takeda Compliance, Legal and Regulatory requirements. Collaborate effectively with internal stakeholders including Sales, Omnichannel, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications. Manage budgets effectively, ensuring alignment with financial guidance and timelines. Contribute to primary market research initiatives, including study design, discussion guide reviews, fieldwork observation, and insight synthesis to inform business decisions. Minimum Requirements/Qualifications: Bachelor’s Degree Required, Master’s or MBA preferred 5-7 years in sales, marketing, or related commercial function in the pharmaceutical or healthcare industry required Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment. Experience in marketing strategy and tactic design with an ability to clearly and succinctly communicate ideas to internal partners and external agencies Proven ability to leverage data, analytics, and market insights to inform decision-making and optimize performance. Must take accountability for individual work with ability to influence others without authority Collaborative team player that is readily willing to help other team members in a fast-paced environment Results-oriented with a high degree of ownership, accountability, urgency, and resilience. Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups. Desired Qualifications: Experience in marketing or sales positions at a commercial pharmaceutical organization The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation More about us: At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as \"hybrid\" in accordance with Takeda's Hybrid and Remote Work policy. Takeda Compensation and Benefits Summary We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For Location: USA - MA - Cambridge - Kendall Square - 500 U.S. Base Salary Range: $137,000.00 - $215,270.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. Locations USA - MA - Cambridge - Kendall Square - 500 Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Takeda