Associate Director, Paid Media & Analytics

Reports to Managing Director

New York, NY · Full time · Hybrid

About the Associate Director, Paid Media & Analytics

Manhattan Strategies is seeking an Associate Director, Paid Media & Analytics to lead and grow two of our most essential practices. The best-fit candidate has deep expertise across paid media platforms and analytics frameworks, including campaign architecture, measurement methodology and performance optimization. In partnership with the Data & Automation Engineer, this role will help shape scalable analytics and reporting frameworks across the organization. 

You are a builder and operator who thrives at the intersection of media, measurement and strategy. You are equally comfortable inside a buying platform, a BI tool and a client boardroom. Given the always-on nature of paid media and reporting, this role requires flexibility and responsiveness outside of standard hours when client needs arise. We are thoughtful about balance and committed to showing up for our clients when it matters most. 

Key Responsibilities

• Practice Leadership: Oversee and grow the Paid Media and Analytics practices, ensuring consistent quality, methodology, and innovation across both disciplines.
• Client Strategy & Counsel: Serve as a senior strategic partner for clients across all industries, translating business objectives into integrated paid media and measurement plans.
• Campaign Management: Lead the strategy, planning, and oversight of paid media campaigns across platforms (Meta, TikTok, X, Reddit, Google, programmatic, and others), ensuring strong performance against KPIs.
• Analytics & Measurement: Develop and implement analytics frameworks, attribution models, and reporting infrastructure that connect activity to business outcomes for clients.
• Team Leadership: Manage, mentor, and develop a team of direct reports, providing performance feedback, growth opportunities, and clear expectations.
• Business Development: Identify growth opportunities within existing accounts, support new business efforts, and contribute to the strategic direction of both practices.

Who Thrives in This Role

This opportunity is ideal for you if you:

• Are equally fluent in media buying platforms, BI/analytics tools, and senior client conversations
• Think in systems, you connect campaign mechanics to measurement, and measurement to business impact
• Have managed people before and genuinely enjoy developing talent and building team culture
• Operate with high ownership, you set the bar, hold it, and pull others up to it
• Thrive in a fast-paced, client-driven environment where your work is visible, timely, and directly tied to results
• Communicate clearly and persuasively with senior stakeholders, both internal and client-facing
• Are curious and experimental, you test, learn, and bring new ideas to platforms, measurement approaches, and team workflows
• Are comfortable managing multiple clients, platforms, and deadlines simultaneously without dropping the ball

Qualifications

• 7+ years of experience in paid media, analytics, performance marketing, or related disciplines; agency experience strongly preferred
• Demonstrated expertise across major paid media platforms (Meta, TikTok, X, Google, programmatic, etc.) and analytics tools (GA4, Looker, Tableau, or equivalents)
• Proven track record managing paid media and measurement programs across multiple industries
• Experience managing and developing direct reports
• Strong analytical and storytelling skills with the ability to translate complex data into clear narratives for non-technical stakeholders
• Familiarity with attribution methodologies, A/B testing frameworks, and full-funnel measurement
• Collaborative, proactive, and comfortable working in a fast-paced, high-accountability environment
• Bachelor's degree preferred, but not required with relevant experience

Benefits & Compensation

• Total Compensation: $122,000 per year 
• Compensation includes base salary plus bonuses
• 401(k) with company match
• Paid family leave
• Healthcare and dental insurance
• Pre-Tax Commuter Benefit options
• Hybrid work environment
• Open, collaborative office space designed for both collaboration and focused work
• Leadership that is accessible and invested in your growth
• Ongoing learning opportunities and skills development
• An environment where diverse perspectives are not just welcomed, but valued
• Pantry stocked with an array of beverages and snacks
• Scheduled team lunches, celebrations, and recognition of milestone moments and wins

About Manhattan Strategies, an Award-Winning & New-Age Consulting Firm

By 2035, the majority of CEOs and senior decision makers will be digital natives: people whose expectations will reflect a digital and visual life experience.

At Manhattan Strategies, our mission is rooted in a simple hypothesis: if you communicate visually, you maximize your power to compel action. To do it, we combine an attentive communications agency and a boldly ambitious design studio. Our work spans challenges of every size and stage, from pre-seed startups to Fortune 100 companies and from political campaigns to product launches.

Manhattan Strategies has been recognized by ADWEEK among the fastest-growing agencies and by Inc. Magazine as one of the fastest-growing companies in America and the best B2B public relations provider in the United States. The firm has also won dozens of awards for its design, web development, branding and video production.