Project/Program Manager IV | |

Project/Program Manager IV

Location: Salem, OR 97301 Duration: 3 months plus assignment

Tasks:

Generate Grassroots Support

• Develop a prioritized list of influencers across the state of Oregon. Consider prioritizing engagement with a wide variety of types of individuals (ranging from local elected officials to local religious leaders, local sports/entertainment personalities and more).
• Educate and inspire the highest priority influencers on exposure notification, contact tracing and the role that a voluntary mobile app can play in helping to keep their constituents, fans, communities and families safe.
• Build and execute a social media campaign across multiple social channels to build trust in the state's work and, ultimately, generate interest in and adoption of EN Express.

Build and Execute Marketing Campaign

• Develop strategy and execute a state-wide marketing campaign for the launch of EN Express.
• Reach out to potential PR and marketing agency partners to solicit interest in doing pro bono work for the state around the launch of EN Express.

Measure Impact

• Leverage capabilities and metrics provided by Google, Apple and the State of Oregon to analyze success of EN Express launch in Oregon. Share lessons learned with Google, Apple, the State of Oregon and the Western States coalition.

Required Skills and Experience:

• Strong organizational skills.
• Master skills involving follow up and follow through.
• Proven ability to develop and execute marketing plans.
• Proven ability to leverage social media & other methods to generate grassroots support for an issue, person, candidate, or product.
• A sense of urgency.
• Able to simplify and personalize complicated ideas (tech privacy & infectious disease control) into compelling stories or understandable narratives that inform, persuade and inspire others to follow.