Field Marketing Lead

Own the annual event calendar, budget, return on investment, and event scoring framework Build and run owned events including dinners, roundtables, and hosted formats Establish a recurring San Francisco community program from the SF office Produce clips, photos, and Twitter posts for every hosted or attended event Grow Sift’s Twitter presence and enable the team to post alongside the company account Partner with RevOps to improve attribution for booths, dinners, and sponsorships and quantify event-sourced pipeline Systematize booth execution through assets, shipping and staffing runbooks, collateral kits, lead capture, and 48-hour follow-up Shape employer brand through Working at Sift and Why I Joined programs and engineer-focused content Own speaking submissions and sponsorships in coordination with communications Measure each program, discontinue what does not convert, and invest more in what does Requirements 4+ years in field marketing, growth, events, brand, or community Real ownership of a calendar, a budget, and a number Experience at a company during the stretch when it became a place people wanted to work, with a clear account of what you specifically owned Proof of making an IRL moment travel online through visible and shared event content Presence on or fluency with Twitter, especially hard tech and defense tech Track record of running a hosted format people ask to be invited to Real Bay Area network in hard tech, defense tech, robotics, or autonomy Comfort with both brand/vibe and funnel/attribution work Production experience directing video, photography, and editorial and delivering quickly Operational experience with contracts, deposits, shipping deadlines, badge scanners, and vendor invoices Comfort with CRM and marketing automation systems, building invite lists, and running campaigns Willingness to travel roughly one show per month in season, with regular time in LA and periodic trips to DC U.S. Person required: U.S. citizen, lawful permanent resident, or protected individual such as an asylee or refugee, in compliance with ITAR/EAR regulations Demonstrates expertise in event management, brand development, and community engagement, with a strong focus on measurable outcomes and operational efficiency. Proficient in leveraging social media, particularly Twitter, to enhance brand visibility and community interaction. Highest-signal resume keywords Event Management Brand Development Community Engagement Social Media Strategy Operational Efficiency Hard Skills Field Marketing Event Budgeting Content Production Attribution Analysis CRM Systems Marketing Automation Video Production Photography Lead Capture Campaign Management Soft Skills Ownership Collaboration Networking Communication Creativity Industry Keywords Hard Tech Defense Tech Robotics Autonomy Bay Area Network ITAR Compliance EAR Compliance Tools & Technologies Twitter Event Scoring Framework Vendor Management Systems Badge Scanners Shipping Management Tools #J-18808-Ljbffr Jobtailor