Chief Marketing Officer (Abingdon)

About the positionKiddie Academy, a franchisor of educational child care with Academies nationwide and hundreds under development is seeking a dynamic and strategic Chief Marketing Officer (“CMO”) to lead our brand across our growing system for both consumer and franchising sides of the business. The CMO will be responsible for creating and driving systemwide marketing strategy, brand awareness and long-term brand loyalty.The ideal candidate brings a balance of leadership, performance marketing expertise, and franchise knowledge or experience.This role also serves as a member of the Executive Leadership Team. In this role, the member will be involved in global corporate business matters while having a key role in the ongoing evolution of our brand experience.This position is based in our Corporate Office located in Abingdon, Maryland.Why us?Kiddie Academy is recognized as a leading brand in educational child care.Kiddie Academy is a family-owned company - since founding2025 ranked #86 in Entrepreneur’s Franchise 500 RankingTop 10 “Best Places to Work” Baltimore Business Journal five consecutive years.The brand consists of 380+ Academies operating in 39 states.Benefits you’ll love:Salary Range: $250,000 - $275,000 annuallyPlus, Annual Profit-Sharing Program Average Potential Range: $85,000 - $105,000 annually80% in-office / 20% remote from home in-person collaboration with remote flexibility.100% company-paid medical, dental, vision and life insurance for you401K employer matchChild care tuition discountsFree EV charging stationsPaid parental leaveGenerous paid time off and holidaysPaid volunteer time off to support nonprofitsWhy you?You are an experienced professional with a passion for making an impact. You are looking for a long-term career opportunity with a stable company that promotes a culture of respect, kindness and collaboration.Your Skills and Experience:Exemplary communication and interpersonal skillsGood presentation skillsBudgeting experienceUndergraduate degree in Marketing or a related field10+ years of marketing leadership experienceExperience with a franchise or multi-unit business model preferredStrong analytical skills with experience leveraging dataDemonstrated ability to lead a team, manage outside agenciesExperience leading strategy and implementation of confluent marketing campaignsExceptional communication skills and strategic thinkingBusiness management experienceMinimal travel requiredWe are growing fast, and the future is bright! Don’t miss out on joining us.
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