Senior Copywriter

Requirements A True Craftsperson: You have 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands and care deeply about the intersection of writing, ideas, and execution A Versatile Portfolio: You demonstrate a proven track record in both conceptual campaigns and performance marketing work, showcasing a distinct voice and range Performance Expert: You possess a deep understanding of paid social and performance creative, comfortable operating in both "big idea" spaces and high-volume production environments Intelligent & Adaptive: You are a power user of AI tools who quickly grasps unfamiliar concepts and can translate complex product features into simple, persuasive narratives Driven & Accountable: You are fast, decisive, and take initiative without being asked, setting and beating ambitious goals for your creative output High-Performance Partner: You have low ego but high standards; you are solution-oriented when things get difficult and are obsessed with making the work better Mission Aligned: You genuinely connect to Flock’s purpose of keeping communities safe and are energized by the high stakes of our work Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day What the job involves This role exists to define how Flock sounds, shows up, and wins attention at scale We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels As a core creative force inside Flock Studios, you will be responsible for shaping messaging, elevating creative output, and helping build a modern content engine powered by both human craft and AI At Flock, we Build the Impossible, and you will be the voice that carries that mission to the world You will work in close partnership with Product Marketing to translate strategy into powerful, effective communication This means taking core messaging frameworks and elevating them into sharp, compelling copy across every format: long-form storytelling, short-form content, and high-performing paid scripts You have the ability to internalize complex value propositions and turn them into clear, differentiated, and persuasive narratives that resonate in-market Partnering directly with our VP, Brand & Creative, you will turn high-level strategy into work that performs in the real world—fast, often, and at a high standard Create World-Class Copy: Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work Own Performance Creative: Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results Leverage AI as a Force Multiplier: Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work Operate at Startup Speed: Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams The First 30 Days Immerse yourself in the Flock product suite and ICP profiles, partnering with Product Marketing to internalize complex messaging frameworks Audit current ad performance and establish a high-cadence rhythm of shipping sharp, distinctive copy for paid social and video scripts Integrate AI-powered creative workflows into your daily process to expand messaging variations and testing capabilities The First 60 Days Scale output volume and iteration speed, using performance data from Growth and Demand Gen teams to refine and optimize creative assets Deliver polished, first-pass drafts for landing pages and performance funnels that require minimal revision and drive measurable conversion lift Establish a strong point of view within Flock Studios, acting as a reliable lead on multi-format campaign concepts 90 Days and Beyond Fully own the translation of high-level brand strategy into actionable, high-performing copy that wins attention and drives mission-critical results Serve as a force multiplier within the creative team, leveraging AI and platform-native insights to stay ahead of cultural and marketing trends Drive the continuous evolution of the "Flock Voice," ensuring our storytelling remains as innovative and impactful as the technology we build #J-18808-Ljbffr Flock