VP of Sales and Marketing

Vice President of Sales and Marketing

The Vice President of Sales and Marketing is a senior growth leader responsible for supporting the Senior Vice President in developing and executing strategic initiatives that increase census, admissions, referral volume, market share, revenue, and brand awareness across Home Health, Hospice, Home First, Skilled Nursing, and other post-acute care service lines. This role is designed for a highly experienced, results-driven healthcare leader with deep post-acute care knowledge, strong business acumen, executive presence, and a proven ability to translate strategy into measurable field execution.

The Vice President of Sales and Marketing partners closely with the Senior Vice President, operations leadership, clinical leadership, finance, compliance, marketing, and regional sales teams to identify growth opportunities, improve performance, strengthen referral relationships, develop high-performing leaders, and position PruittHealth as the provider of choice in each market. The ideal candidate has demonstrated success leading multi-site healthcare growth initiatives, developing regional sales leaders, leveraging data and CRM platforms, and building executive-level partnerships with hospitals, physicians, payers, ACOs, discharge planning networks, and community organizations.

Key responsibilities include:

• Support the Senior Vice President in the development, execution, and ongoing refinement of enterprise growth strategies across Home Health, Hospice, Home First, Skilled Nursing, and related post-acute care service lines.
• Drive measurable improvement in admissions, census, referral volume, market share, revenue growth, and profitable performance through disciplined program development, field execution, and accountability systems.
• Partner with regional admissions directors, sales leaders, community relations representatives, operations, and clinical leadership to improve territory performance, referral conversion, census development, and market readiness.
• Identify, evaluate, and develop new market opportunities, service line growth strategies, referral source expansion plans, and competitive positioning initiatives.
• Build and maintain executive-level relationships with hospitals, health systems, physicians, case management leaders, payers, ACOs, managed care organizations, and community partners to strengthen referral pipelines and market position.
• Lead cross-functional initiatives that align growth goals with operational capacity, clinical readiness, survey performance, reimbursement priorities, compliance expectations, and customer experience standards.
• Utilize CRM systems, market analytics, sales funnel reporting, referral source data, dashboards, and performance metrics to identify trends, forecast results, prioritize interventions, and drive accountability.
• Develop, coach, and support regional growth leaders and field sales teams by establishing clear performance standards, best practices, training routines, leadership expectations, and professional development plans.
• Serve as a strategic liaison between senior leadership and field teams, ensuring consistent communication, execution discipline, issue escalation, and alignment around organizational growth priorities.
• Lead change management efforts related to market growth, acquisitions, sales transformation, CRM adoption, referral management, territory alignment, and new business development initiatives.

Knowledge, skills, and abilities include:

• Proven executive-level healthcare growth leadership with demonstrated success driving admissions, census growth, referral development, revenue expansion, and market share improvement across multi-site post-acute care organizations.
• Deep understanding of Home Health, Hospice, Skilled Nursing, Home First, assisted living, and the broader post-acute care continuum, including referral flow, discharge planning, market dynamics, and competitive positioning.
• Strong knowledge of Medicare, Medicare Advantage, Managed Care, Medicaid, private insurance, value-based care trends, reimbursement drivers, and how payer dynamics influence growth strategy and referral development.
• Ability to partner effectively with operations, clinical leadership, finance, compliance, human resources, and marketing to align growth strategies with operational readiness and regulatory requirements.
• Demonstrated ability to recruit, inspire, develop, coach, and retain high-performing sales and business development teams while creating a culture of accountability, engagement, collaboration, ethical behavior, and continuous improvement.
• Advanced ability to analyze market data, referral trends, CRM activity, conversion metrics, financial performance, competitive intelligence, and operational barriers to develop actionable growth recommendations.
• Executive presence and communication skills with the ability to influence C-suite leaders, physicians, hospital executives, payer representatives, board-level stakeholders, community partners, and internal teams.
• Strong financial acumen, strategic planning capability, budgeting knowledge, forecasting ability, and understanding of how census, payer mix, admissions, length of stay, referral conversion, and operating performance impact business results.
• High proficiency with CRM platforms, performance dashboards, Microsoft Office, sales reporting tools, referral management systems, and healthcare operating platforms used to monitor and improve performance.
• Strong change management capability with experience leading sales transformation, market growth initiatives, new program implementation, acquisitions, service line expansion, and performance improvement efforts.
• Knowledge of state and federal regulations, survey readiness considerations, compliance expectations, patient rights, and ethical referral development practices within Home Health, Hospice, Skilled Nursing, and post-acute care.
• Highly organized, self-directed, resilient, collaborative, and results-oriented, with the ability to manage competing priorities, coach field leaders, solve complex problems, and maintain disciplined follow-through.
• Ability to travel extensively to support market growth, field execution, leadership development, referral partnerships, and organizational priorities. Travel expectation: up to 80%. Please see Travel Policy for additional detail.

Minimum education required: Bachelor's Degree required in business, healthcare administration, marketing, sales leadership, or a related field.

Minimum experience required: Minimum of twelve (12) years of progressive healthcare sales, business development, program development, or growth leadership experience, with significant experience in Home Health, Hospice, Skilled Nursing, senior living, or post-acute care required. Minimum of seven (7) years of leadership experience managing multi-site sales, admissions, business development, or regional growth teams required. Demonstrated success achieving measurable improvements in census, admissions, referral conversion, revenue growth, market share, and team performance is required.

Additional qualifications: (Preferred qualifications)

• Master's Degree in business administration, healthcare administration, leadership, marketing, or a related field preferred.
• Prior Vice President, Regional Vice President, Senior Director, or comparable executive leadership experience within a multi-state or multi-market healthcare organization preferred.
• Demonstrated success leading growth initiatives across multiple post-acute service lines, including Home Health, Hospice, Skilled Nursing, assisted living, or care integration models.
• Experience with CRM implementation or optimization, sales funnel management, territory alignment, market analytics, executive dashboards, and data-driven performance management preferred.
• Proficiency with Home Care Home Base, MatrixCare, PeopleSoft, Microsoft Office, CRM platforms, and healthcare performance reporting systems preferred.
• Strong presentation skills with experience presenting growth strategies, market performance, operational barriers, and executive recommendations to senior leadership teams, healthcare executives, physicians, payers, and strategic partners.

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As an Equal Employment Opportunity employer, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.

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