Director of Marketing & Communications

Director of Marketing & Communications

Job Code: 155242

FLSA Status: Exempt

Job Grade: Executive

Reports to: VP of Marketing & Communication

Revision Date: 03/09/2026

Leadership Level: Team Leader

Primary Function/Department: Marketing

POSITION SUMMARY

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing & Communications Director at YMCA of Greater Montgomery intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies.

OUR CULTURE

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.

We are welcoming: we are open to all. We are a place where you can belong and become.

We are genuine: we value you and embrace your individuality.

We are hopeful: we believe in you and your potential to become a catalyst in the world.

We are nurturing: we support you in your journey to develop your full potential.

We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS

• Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
• Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
• Maintains brand guidelines with educational trainings for all staff on usage of design software.
• Maintains contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
• Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
• Identifies and stewards relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.
• Develops presentations and video marketing materials about the YMCA for events and board usage.
• Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership. Collaborates with departments to streamline engagement and experience efforts.
• Provides and maintains related statistics and reports. Supports creation of Annual & Impact reports.
• Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign, including videos and theme designs.
• May plan and coordinate special events.
• All other duties as assigned in accordance with being an association level director.

LEADERSHIP COMPETENCIES

• Collaboration & Relationship Building
• Brand Management & Storytelling
• Communication & Influence
• Innovation

QUALIFICATIONS

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• YMCA Team Leader certification preferred.
• Previous professional experience in membership, marketing and/or sales preferred.
• Excellent personal computer skills and experience with standard business software.
• Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.

WORK ENVIRONMENT & PHYSICAL DEMANDS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach, and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.